A technical SEO specialist is someone who works on the technical side of improving a website so that it shows up better in results pages. Unlike regular SEO experts who mainly work on content and keywords, technical SEO specialists focus on the technical side of a website.
They make sure the site is set up correctly so search engines can easily read and find its pages. They focus on improving things like how fast the website loads, how well it works on phones, the layout of the site, and safety features like HTTPS.
It’s important to have a technical SEO expert because they make sure your website follows the technical rules of today’s search engines, which helps keep your site ranked high.
Hiring a technical SEO specialist can greatly improve how easily people find your website and help you stand out against competitors online. In this post, we will look in detail at the role of a Technical SEO specialist.
Who is a Technical SEO Specialist?
A technical SEO specialist is someone who knows a lot about the technical parts of SEO. They work to improve how well a website performs and how easily people can find it in search engine results.
They look closely at how a website is built to make sure it follows the rules that search engines need. This means making the website load faster, working well on mobile devices, having a good structure, and adding security features like HTTPS.
Unlike regular SEO experts who mainly look at content and keywords, technical SEO experts work on the hidden parts of a website that affect how easily bots can access and understand it.
They play an important part in making sure that users have a smooth experience and that search engines can easily find and rank a website’s content.
By fixing technical problems and constantly improving the website, they help raise search engine rankings, attract more visitors for free, and make the overall online marketing plan better.
Hiring experienced technical SEO service providers ensures your website is optimized for search engine algorithms, enhancing visibility, performance, and user experience.
Understanding What a Technical SEO Specialist Does
Key Responsibilities
A technical SEO specialist is important for improving how well a website works. Some main tasks include:
- Performing SEO Site Audits: An SEO site audit looks for problems that can hurt a website’s performance, like broken links, duplicate content, and poor use of keywords. With these checks, the expert finds parts that need to get better to improve the website’s ranking on search engines.
- Optimizing Indexing and Crawl Budget: Using a website’s crawl budget well helps search engines focus on the most important pages first. The specialist also helps with organizing information so that unimportant pages don’t take up space in search results.
- Improving Website Speed and Performance: The speed of a website impacts how users feel when using it and how well it ranks in search engines. Technical SEO experts make websites load faster and work better, which helps users have a smoother experience while browsing.
Essential Skills
A good technical SEO expert needs to have strong skills to improve different parts of a website.
- Expertise in SEO Tools and Software: Being familiar with tools like Google Search Console, Ahrefs, and Semrush helps SEO specialists examine how well a website is doing in terms of SEO.
- Knowledge in Core Web Vitals and Page Speed: Google’s Core Web Vitals are important measurements for how interactive a page is, how fast a page loads, and how stable it looks while loading. These factors are very important for SEO. A technical SEO expert works on these elements to help a website rank higher in search results.
- Proficiency in Schema Markup and Structured Data: Knowing how to use structured data and schema markup helps improve how easily people can find your website. It makes it simpler for search engines to understand what your content is about.
How a Technical SEO Expert Can Make Your Website Work Better?
Better Site Ranking
Technical SEO helps experts make a website easy for search engines to find and understand. Here are some ways to do it:
- Proper Crawling and Indexing: Good indexing helps search engines understand important information. Technical SEO experts make websites easier to use by improving how they are organized.
- Using Structured Data to Improve Search Visibility: Structured data, like schema markup, gives search engines more information. This helps them show better search results, which can lead to more clicks.
Improving User Experience
A good experience for users is important to keep visitors coming back. Technical SEO focuses on things that can affect how users experience a website.
- Optimizing Your Website for Mobiles: Since many people use their phones to browse the internet, a technical SEO expert makes sure your website works well on mobile devices and fits different screen sizes.
- Boosting Core Web Vitals and Reducing Load Times: Making websites load faster helps keep visitors from leaving and can improve search engine rankings. When a site loads quickly, people are more likely to stay and use it.
Also Read: What is more important for SEO: Technical SEO or Content Marketing?
Core Services Provided by a Technical SEO Expert
Detailed SEO Audits
SEO audits are an important part of technical SEO. They help find and fix problems that affect how well a website works.
- Finding On-Page and Off-Page Problems: This means looking at things like title tags, headings, links from other sites, and links within the same site.
- Detecting and Fixing SEO Problems: Issues like 404 errors, duplicate content, and bad redirects can hurt a website’s ranking. Experts fix these issues to help the website do better.
Improving Website Speed and Performance
Page speed is important for both people using the site and search engines.
- Tools for Making Websites Faster: Google PageSpeed Insights, GTMetrix, and other tools are used to check and improve website speed.
- Strategies to Optimize Core Web Vitals: Experts focus on things like making images smaller, speeding up server response times, and improving code.
Implementation of Structured Data and Schema Markup
Structured data helps bots understand content better and can improve the number of people who click on links.
- Schema Markup Benefits in Search Results: Schema can create rich snippets, making your content more noticeable in search results.
- Types of Structured Data: Technical SEO experts use different kinds of structured data, such as product, review, and FAQ types, based on what the website is about.
Also Read: The 15 Best Technical SEO Tools Every Webmaster Should Know!
Tools and Techniques Used
Important SEO Tools
Technical SEO experts use certain tools to analyze and implement their strategies effectively.
- Google Search Console and Analytics: These are important tools for checking how well your website is doing, tracking keyword rankings, and measuring overall SEO performance.
- Semrush, Ahrefs, and Screaming Frog: These tools help you check backlinks, find keywords, and look for problems on your website.
Advanced Techniques
Advanced technical SEO includes different methods to get the best results.
- Handling Redirects and Canonical Tags: Managing redirects and canonical tags properly helps avoid problems with duplicate content.
- Using XML Sitemaps and Robots.txt: Robots.txt tells bots which web pages to look at, and XML sitemaps help them find the most important pages on your site.
How to Find the Right Technical SEO Expert for Your Company?
Assessing Skills and Knowledge
It’s important to find a specialist with the right experience.
- Checking Earlier Projects and Results: Check out case studies and examples of past work to see how well they worked.
- Evaluating Familiarity With Industry: Understanding your industry can help you create better strategies and stay ahead of the competition.
Important Questions to Ask a Technical SEO Expert
Evaluating Approach
Before hiring, ask candidates how they like to approach their work.
- SEO tools Used: The tools they like will show how they analyze and improve your website.
- Approach for Website Audits: This question shows you how they work and how careful they are.
When Should a Technical SEO Specialist be Hired?
A business should think about hiring a technical SEO specialist if it has technical problems that are hurting its website’s performance and how easily people can find it on search engines.
Problems like a slow website, bad mobile usability, difficulties for search engines in accessing the site, and security risks are strong indications that you need an expert’s help. Also, if a company is planning to completely change its website or move it to a new platform, an expert can make sure everything is done correctly.
This helps avoid problems that could hurt their search engine rankings. For businesses wanting to stay competitive online, hiring an expert can help build strong technology, make the experience better for users, and improve SEO.
Hiring a technical SEO specialist is important for businesses that want to improve their website’s technical performance. This helps the website rank higher on results pages and attract more visitors without paying for ads.
To Conclude
A Technical SEO specialist is essential for improving the technical parts of your website so that it follows search engine rules and gives users a great experience. They work on improving your site so that bots can easily index it.
Their knowledge in things like how fast your site loads, how well it works on phones, how it’s built, and how secure it is is very important for helping your website show up better and rank higher in search engine results.
This helps bring more people to your site and improves your online marketing results. Hiring a technical SEO specialist is a smart choice to keep your website competitive online, making sure it’s easy to access, works well, and is friendly for search engines.
Their job helps improve search rankings and makes it easier for users to have a good experience, which helps businesses do well online for a long time. Since technical SEO can be hard to do on your own it is advisable to hire a specialist.
FAQs
What is the difference between a technical SEO specialist and a regular one?
A regular SEO specialist works on making content, choosing keywords, and building links, while a technical SEO specialist looks at the technical parts of a website. They work on problems like speed, how easily search engines can read it, mobile compatibility, making sure the site is easy to access and works properly. This helps you concentrate more on the technical parts that affect SEO, which leads to a thorough way to improve websites.
What tools are used by technical SEO experts?
Technical SEO expert use different tools to study and improve websites. These tools are Google Search Console, Screaming Frog, Google Analytics, GTmetrix, and PageSpeed Insights. These tools help find problems, keep track of how well the site is working, and give tips for making it better. By using these tools, technical SEO specialists can make choices based on data to enhance a website’s technical performance.
How can a technical SEO expert make the website better for users?
A technical SEO specialist makes websites better for users by making sure they load fast, are easy to use, and work well on all types of devices. They fix problems that might annoy users, like slow loading, broken links, and bad performance on mobile devices. By improving the technical parts of a website, they make it easier and more fun for people to use, which results in more interaction and happiness.
Why should you hire a technical SEO expert?
Technical SEO experts know a lot about websites, making sure yours is set up correctly to help it rank better in search engines. They can find and fix technical problems that may be hurting your website, helping to create a good base for other SEO improvements. This investment can help your online presence and business grow in the long run.
When should a company think about bringing in a technical SEO expert?
A business should think about hiring one when it has technical problems that hurt its SEO performance, like a slow website, issues with mobile users, or problems getting search engines to crawl the site. Also, if a website is getting a big update or moving to a new platform, a technical SEO specialist can make sure all technical things are handled correctly. Putting money into technical SEO helps any business improve its online visibility and grow steadily.
