A technical SEO consultant is an important job in modern online marketing. They focus on making websites better for search engines and users. With a lot of knowledge about how to make websites show up higher in search engines, they help make them better so they can be found more easily.
Technical SEO consultants audit websites carefully to find and fix any problems that might make the site not show up well in search engines. They work closely with web developers, content marketers, and data analytics teams to make the website better, faster, and easier to use.
They make sure websites stay competitive in search results by keeping up with the latest SEO trends and changes to search algorithms. Their ideas and technical skills help make digital marketing work better. In this post, we will look in detail about the work of a technical SEO consultant.
What Does Technical SEO Mean?
Technical SEO means finding and fixing problems on your website that are causing issues for search engines. You shouldn’t make it difficult for customers to purchase your product or services. After fixing the obvious problems, technical SEO works to improve the technical things in your website, like:
- The amount of pages you want search engines to index
- Your website’s layout and how its pages are linked
- Ensuring that important links are not lost when you change the design or structure of your website
- Making your website faster
- Making sure everyone can understand and use your website, including people using mobile devices and search engines
- Making sure your website is safe
- Making sure the code on your website uses the correct tags in the correct locations
- Review your website to make sure it is using the latest and best methods, so you can be ahead of your competition
Who Is a Technical SEO Consultant?
A technical SEO consultant is someone who knows how to make websites better for search engines and users. This job is all about making a website work better in search engines and for the people who visit it.
Main duties involve checking websites for problems like slow speed, accessible to search engines, able to be indexed and user-friendly on mobile devices. They know a lot about HTML, CSS, JavaScript, and server-side technologies.
They use their knowledge to work closely with developers and webmasters, giving them clear suggestions and advice on how to use SEO best practices. Effective consultants are really good at analyzing data. They use tools like Google Search Console and crawling software to see how well a website is doing and to measure how changes are affecting it.
Responsibilities of a Technical SEO Consultant
Technical Audits
A technical SEO consultant’s main job is to audit websites thoroughly and find any technical problems. This means using tools like Screaming Frog, Google Search Console, and other SEO software to find problems that may affect how search engines find and rank a website.
These audits usually check things like how the website is set up, if the URLs are optimized, if it works well on mobile, how quickly the pages load, and if there are any problems with the server. Consultants study the results to decide which solutions can make the website better and improve its technical health and SEO performance.
On-Page SEO
Technical SEO consultants collaborate with website builders and designers to make sure that on-page SEO strategies are used well. This means making sure that the website is set up in a way that makes it easier for search engines to find and understand.
Consultants also work on making sure websites are organized well so that search engines can find and show the right information. By making these technical improvements, consultants help websites appear higher in search results and make the website better for users.
Website Performance
Another important job is keeping an eye on how websites are doing from a technical SEO point of view. This means checking important metrics like how fast the website loads, if there are any errors when search engines crawl the website, if all pages are being indexed, and if the website is easy to use on mobile devices.
Consultants use many tools to keep track of how many people come to a website and what they do there. They also see how well a website shows up in search results and to monitor how users interact with the website. By keeping an eye on these numbers, consultants can see how changes are affecting the website, and use the data to make the website and SEO better.
Technical SEO Recommendations
Technical SEO consultants need to give recommendations on what to do to fix the issues. These suggestions might involve making technical improvements, organizing the website better, making the pages load faster and work well on mobile devices, and making changes to the website’s URLs or how the different pages are linked together.
Consultants work together with web developers to make sure that their suggestions are carried out correctly and quickly. It is important to clearly explain and document these recommendations so that everyone involved understands why the changes are being suggested and how they could affect SEO.
Also Read: The 15 Best Technical SEO Tools Every Webmaster Should Know!
SEO Trends and Algorithm Changes
Technical SEO consultants need to stay updated on new SEO trends and best practices in the industry. Search engines always change their rules, which affects how websites are found and ranked. Consultants often join industry meetings, go to conferences, and keep on learning to stay updated with the newest technical SEO advancements.
This helps them predict and prepare for changes, adjust strategies as needed, take action to keep website rankings high or make them even better, and make sure that their SEO techniques are still working well and following the latest methods. This helps their clients or organizations be successful in the long run with their SEO.
Practical Examples of When to Use a Technical SEO Consultant
Web Agencies
Good web companies make really good web designs and turn them into websites that win awards. The problem often happens with the technical part of a client’s new website. It’s often seen that a new website gets listed on Google without setting up any redirects, which can result in losing important links.
This could make your company look bad and let down your clients when the new website they paid for actually ends up harming their business instead of improving it. We usually help web agencies by checking their technical stuff, looking at their code, and helping them move things to a new location.
This makes sure the new website works well, and helps your client’s website to show up higher in search results after they pay for their new site.
Small Businesses
Small businesses often hire independent website developers and designers to do the work for their website. What works best is to get your website work done first. Then, once that’s done, we can review the technical SEO parts.
Because budget is important, we will suggest a technical audit where we suggest some affordable changes that will give good results. If you are getting a new website to replace your old one, the migration service can help with that too.
Medium-Sized Organizations
We really like working with medium-sized companies. This is because they often have lots of unused opportunities. If you have more than one website for your business, we can talk about how to make each one better. In some situations, it can be a good idea to combine them to make more money and spend less on management.
Enterprise SEO
Companies struggle with SEO because they use custom systems that don’t have basic SEO practices included. When you add different languages, things can get really complicated. We help big companies improve their online search ranking and fix any issues they have so they can succeed.
Challenges for a Technical SEO Consultant
Complex Website Structure
Technical SEO consultants can have trouble with websites that are very complex, like big online stores or multinational company sites. These complications can make it hard for search engines to index a website, which can result in lower rankings and less visibility.
Consultants need to deal with things like complex company structure, different parts of a website, and creating content that changes a lot. This can make it hard for search engine bots to understand the website, and can make it harder to improve its search result ranking.
They tackle these problems by planning how the website is set up, making sure the web addresses are organized well, using the right tools to make sure all parts of the website can be found easily, and improving how the website shows up in online searches, even though it’s complicated.
JavaScript Frameworks
Technical SEO consultants face big challenges when working with websites that are built using JavaScript frameworks like React, Angular, or Vue.js. These frameworks use client-side rendering, which can make it hard for search engines to find and index content.
Consultants have to use strategies like server-side rendering (SSR), prerendering, or dynamic rendering to make sure that content is shown properly. They work on managing URLs, making sure that important data is organized correctly on corporate social responsibility pages.
It is important for consultants to keep up with the changes in JavaScript SEO and adjust their techniques to keep up with the changes in search engine algorithms. This will help them improve the SEO performance for websites that use JavaScript frameworks.
Indexation Issues
Technical SEO experts often face challenges with indexation. This is when search engines don’t crawl and index important website content properly. Problems can happen when meta robots tags, directions in the robots.txt file, or noindex attributes to important pages are not used correctly.
These problems can really affect how easy it is to find a website in search results and how many people visit the site. Consultants need to carefully check and fix problems with how the website is indexed quickly.
They use tools like Google Search Console to check if their webpages are showing up in search results and to make sure that the important pages are being found and listed. It’s important to address indexation challenges so that your website can be easily found in search engine results and people can easily find your content.
Website Migration
Technical SEO experts encounter big challenges when websites go through changes like migrating to a new domain, switching to HTTPS, or upgrading platforms. There can be problems with URLs, directing traffic, duplicate content, and maintaining search engine rankings.
Consultants need to make a careful plan when migrating content to a new location. They should set up proper 301 redirects to keep the link power and prevent any broken links. They should also make sure sitemaps and robots.txt files are up to date, and keep a close eye on how the website is doing in search engines.
Making sure that technical teams work well together, testing everything carefully, and keeping stakeholders informed are really important for making sure everything goes smoothly when making changes, and that your search engine ranking stays good or gets even better.
Also Read: The Ultimate Guide to SEO Website Migration: A Foolproof Checklist
Security Vulnerabilities
Technical SEO consultants face difficulties dealing with website security. Problems like security breaches and malware can hurt how well a website shows up in search engines, and make users not trust it or even make the website unavailable sometimes.
Consultants need to work together with IT security teams to set up HTTPS protocols, make sure servers are secure, and do security checks often. They keep an eye out for harmful things like viruses and scams that could make SEO performance worse.
Acting quickly when there is a security problem, putting strong measures in place to protect data (like following GDPR rules), and staying watchful for new cyber threats are very important. They help keep the website safe and protect user information. This helps the website to stay relevant in search results and maintain its good reputation.
Collaboration With Other Digital Marketing Teams
SEO and Content Marketing
Technical SEO consultants work closely with content marketing teams to make sure that the strategies for getting more traffic from search engines match up with the content being created. They give advice on finding the best keywords, making your content better, and improving your website’s SEO.
They suggest how to improve the way information is organized on a website, and how pages are linked together. This is to make the website more useful for visitors and to improve its performance in search engines. They help include important keywords in a natural way and use semantic SEO to make the content more relevant and authoritative.
UX/UI Design
Designing the way a website looks and how easy it is to use can affect how well it shows up in search results. Things like how often people leave the site right away, how long they stay on the site, and how many people actually take action on the site can all impact how search engines rank the site.
Consultants make sure that websites work well on mobile phones, use structured data to show important information in search results, and follow rules to make websites easy to use for everyone. Working together on A/B testing helps find design parts that make users more interested and improve SEO.
Development and IT Team
Technical SEO consultants work with the IT team to make SEO changes to a website. They talk about what the server needs, how the website addresses are set up, and how to write the code for the website. Consultants give advice for making code work better, fixing website problems, and making websites run faster.
When moving a website or upgrading its platform, consultants make sure that web traffic is directed properly so that the site’s search engine ranking doesn’t drop. They work together to use HTTPS protocols, make the website more secure, and fix technical problems to protect SEO efforts and gain users’ trust.
PPC and Paid Advertising
Even though organic and paid search are different, technical SEO consultants work with PPC teams to make sure keywords and landing pages are the best they can be for search engines. They help PPC teams improve their targeting and bidding strategies for better ROI by sharing data on how well certain keywords are performing.
Consultants recommend ways to make Quality Scores better by improving landing pages, making the user experience better, and making sure ads are relevant. Working together to test ads and make more people buy things online helps SEO and paid ads work better together, making the whole digital marketing strategy more successful.
Analytics and Data Insights
Technical SEO consultants use analytics tools to monitor how well a website is doing, keep an eye on important indicators of performance, and see if SEO efforts are making a difference. They work with analytics teams to understand data trends, find ways to make things better, and make sure SEO strategies match overall marketing goals.
They help marketing teams make smart decisions by analyzing how many people visit a website, what words they search for, and how they behave on the site. Working together on tracking where customers come from and how they buy things helps make buying easier, improves the way people shop, and gives better ROI.
Wrapping Up
A technical SEO consultant helps to understand and improve SEO and digital marketing. They make the websites easier to use and help bring in more people without using ads.
There are many jobs technical SEO consultants have, like auditing websites, making the site secure, and providing recommendations.
They know how to set up websites, make them run faster, and look good on phones and tablets. This way, people can easily find the websites on search engines and have a good experience when using them on any device.
They keep up with changes in SEO trends, and make sure websites keep getting better rankings. By analyzing data and working together with other teams, they help make digital marketing efforts successful for businesses by reaching their online goals quickly and effectively.
FAQs
Why is it important to have good technical SEO?
Technical SEO is really important because it sets the base for improving a website’s search engine rankings. It makes sure that search engines can easily understand and show website content in search results, which affects how well the site is ranked. By making their website faster, easier to use on a phone, secure, organized, and free of errors, businesses can improve the likelihood of appearing higher in search engine results.
What things do technical SEO consultants keep track of?
Technical SEO consultants keep an eye on different numbers to see if SEO strategies are working well. Important metrics include the number of people who come to the website from search engines. Consultants check how well websites work on mobile phones. Tracking numbers like the number of goals reached, leads gained, and money made from people finding your website on their own can show if your SEO work is helping your business and making a profit.
How can companies gain from getting a technical SEO consultant?
Hiring a technical SEO consultant can help businesses improve their website’s visibility on search engines, create a better experience for users, and increase organic website traffic. Getting better at showing up on search engines means more people will come to your website without you having to pay for ads. It also means you’ll get better potential customers and more people will know about your brand in the places you want to be known.
How do technical SEO consultants audit websites?
Technical SEO consultants use various tools and software to audit a website’s technical SEO performance. They use tools like Screaming Frog, DeepCrawl, and Sitebulb to check websites for problems like broken links, duplicate content, missing meta tags, and server errors. Auditing a website involves looking at how it’s set up, its address, how well the pages link to each other, if it works on mobile, how fast it is, and how safe it is.
