Transform Your SEO Game: The 12 SEO Report Templates Every Marketer Needs

SEO reporting is vital to any digital marketing strategy, offering insights into website performance and highlighting areas for enhancement. Yet, generating detailed reports can be tedious, especially when dealing with numerous clients or stakeholders. This is where customizable SEO reporting templates prove beneficial.

By leveraging these pre-designed templates, marketers can streamline the reporting process, ensuring time-efficiency and uniformity in all reports. Whether you’re an SEO expert or a marketing manager, these templates allow for clear, comprehensible data presentation. In this blog post, we delve into some top customizable SEO report templates and their potential to refine your reporting efforts and amplify results for your business. 

What Is an SEO Report?

An SEO report serves as a comprehensive document, offering an overview of a website’s performance in terms of search engine optimization. It encompasses an array of data and analyses pertaining to search engine rankings, website traffic, backlinks, on-page SEO, technical SEO, local SEO, mobile SEO, and various other facets.

These reports hold significant importance for website proprietors, SEO agencies, and digital marketers, functioning as tools to monitor website performance, pinpoint areas necessitating improvement, and monitor progress over time. Furthermore, through the scrutiny of data and metrics associated with SEO, individuals and organizations can make well-informed decisions concerning their strategies and tactics for SEO enhancement.

SEO reports stem from tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc. Custom metrics might also be included based on specific needs. These reports pinpoint SEO strengths/weaknesses, highlight focus areas, and propose enhancements.

An SEO report is vital for boosting search visibility and website traffic. Regular analysis enables data-driven decisions, constant optimization, and improved rankings, ultimately drawing more organic traffic.

The report serves as a measurement tool for assessing the success of SEO initiatives, encompassing a variety of metrics and Key Performance Indicators (KPIs):

• Organic traffic
• Organic clicks
• Impressions
• Top landing pages
• Top converting pages
• Click-Through-Rate (CTR)
• Conversion rate
• Top-ranking keywords
• Backlinks
• Site authority

The report conveys insights using charts, graphics, and tables while providing a concise overview of website performance. This proves valuable for busy C-level executives seeking to evaluate SEO ROI and resource distribution. The fundamental principle of SEO reports is to accurately depict a website’s search performance. More valuable than reports that solely emphasize positive signals are those that are precise and provide relevant recommendations.

What Makes an SEO Report Significant?

An SEO report holds significance due to the following reasons:

• Business owners understand the significance of enhancing website organic performance. A website’s performance in organic search results can impact the bottom line by improving visibility and customer interaction, a fact that business owners are well aware of.

• Customers rely on your team to drive enhancements, leading to increased expenditure and revenue: Clients trust your expertise to enhance their website functionalities, and as a result of these improved outcomes, they become more inclined to invest further, ultimately amplifying earnings.

• Regular reporting aids in the early detection of significant issues: Consistently generated reports facilitate the prompt identification of any major problems impacting website performance, thereby preventing their escalation into more significant concerns over time.

• SEO reports enable effective website performance monitoring: These reports provide comprehensive insights into various aspects of website performance, streamlining progress tracking and identification of problematic areas.

• Find content that converts well and copy effective tactics: You may imitate the tactics used in successful articles by studying which content drives the most conversions, which will improve the return on investment (ROI) for your SEO efforts.

• To maintain search engine positions, proactively adjust your website based on ranking reports: By regularly monitoring rankings in comparison to competitors, you can implement necessary website improvements preemptively, preventing significant drops in search engine rankings.

• Budget allocation for marketing is optimized through KPI-based reporting: The ability to distribute your marketing budget more effectively is made possible by reporting that is KPI-focused and aids in determining which methods are successful.

• Add additional keywords to the SEO plan based on reports: By finding new keywords that drive visitors to the website, you can carefully include them into your SEO strategy and increase the reach and relevance of your content.

• Consistent reporting enhances organic performance and informs strategic decisions: By assessing and acting on the information gleaned from SEO reports, you can progressively enhance organic performance and guide your ongoing SEO strategy.

Customizable SEO Report Templates to Impress Your Clients

You can find a collection of some SEO report templates that are highly effective for preparing reports for your clients. These templates are customizable to meet your specific needs and requirements.

1. Backlinko Monthly SEO Report Template

The monthly SEO report template from Backlinko offers a thorough review of a website’s organic search performance. This tool is ideal for monitoring your SEO progress and communicating results to clients, whether you’re an experienced SEO expert or a budding internet marketer.

Here are some of the Backlinko SEO Report template’s key features:

• Organic search performance comparison: The template includes a year-over-year (YOY) comparison of organic search performance so you can quickly see how your website has improved over time.

• The report includes a summary of performance metrics such as traffic, leads, or conversions, providing a quick snapshot of your website’s performance.

• The template highlights the top organic search keywords driving traffic to your website and a year-over-year comparison of keyword performance.

• Top organic search landing pages: The report also identifies the top organic search landing pages, as well as a year-over-year comparison of landing page performance.

• Finally, the template provides a summary of the current month’s top keyword rankings, allowing you to track progress on specific keywords over time.

Overall, the Backlinko monthly SEO report template is a great way to track your SEO performance and communicate results to clients. It’s simple, straightforward format makes the insights it provides simple to understand and apply.

2. Ahrefs SEO Report Template

Ahrefs provides a detailed SEO report template that thoroughly examines a website’s organic search performance. This template features multiple sections, each highlighting its own set of key performance indicators (KPIs), enabling you to gauge the success of your SEO strategies.

Here are some of the key features of the Ahrefs SEO report template:

• The overview section provides a high-level overview of the website’s organic search performance, including metrics such as organic traffic, keyword rankings, and backlinks.

• Organic search: This section delves deeper into the organic search performance of the website, including a breakdown of top keywords, top pages, and search engine visibility.

• Backlinks: Backlinks are an essential part of any SEO strategy, and this section of the Ahrefs template analyzes a website’s backlink profile in detail. It contains metrics such as referring domains, anchor text, and top pages based on links.

• Competitors: It’s critical to monitor the SEO performance of your competitors, and this section of the Ahrefs template provides an overview of their organic search performance. Top keywords, top pages, and search engine visibility are all included.

• The technical SEO section in the Ahrefs template evaluates vital technical factors impacting a website’s organic search performance, including page speed, mobile responsiveness, and crawl errors. Additionally, it offers a summary of the SEO tasks completed to date. Other key features of the report include:

• Content analysis: This section examines the website’s content, including top-performing pages, average content length, and internal links per page.
• Report on organic position and search traffic, including high-traffic landing pages and organic keywords.
• The monthly report provides an overview of the website’s SEO health, identifying any duplicate content and internal linking issues, as well as an increased backlink profile with referring domains. 
• It also offers insights into ranking performance, including the number of keywords appearing in SERPs, featured snippet rankings, and image pack counts, and includes a summary of the next month’s planned work to maintain progress.

The Ahrefs SEO report template is an invaluable instrument for gauging the success of your SEO initiatives and pinpointing areas for enhancement. With its exhaustive array of KPIs and intuitive layout, it’s suitable for SEO practitioners at every level.

Also Read: 12 New SEO Tools to Try in 2025

3. Monthly Report on Link Building From Agency Analytics

The Agency Analytics monthly link-building report template is ideal for agencies or marketers who want to provide an overview of their link-building efforts to their clients. The following information is included in the report:

Summary of the link-building work completed during the month, including the number of links acquired, the types of links, and the domain authority of the linking sites.

• A list of the top linking domains that were acquired during the month, along with their domain authority and the number of backlinks they provide.

• A breakdown of the anchor text used for the acquired backlinks, showing the percentage of branded, generic, and exact match anchor text used.

• Analysis of the competitor backlink profiles, including the number of backlinks, domain authority, and referring domains.

• Suggestions for the next month’s link-building strategy based on the analysis of the current month’s efforts and the competitor analysis.

• The link-building report is an essential SEO work report that documents the link acquisition efforts and summarizes the link-building plan. It should be sent to the client on a weekly or monthly basis.

• A summary of the total backlinks, including the number of referring domains, citation flow, trust flow, followed links, and text links, is provided in Agency Analytics’ link-building report. It also includes a list of published links with corresponding charts and graphs summarizing link acquisition distribution. 

• The report also contains a ranking report that displays changes in the organic search rankings for the good and bad targeted keywords.

4. SEO Sandwitch SEO Keyword Research Template

The SEO Keyword Research Template from SEO Sandwich is a stellar tool for thorough keyword research. It aids marketers in pinpointing optimal keywords for their SEO campaigns and crafting content that resonates with their target audience.

The following items are included in the template:

• The template presents a summary of the keyword research, including the number of keywords identified, search traffic, competition, and keyword difficulty.

• Competitor analysis: The template assists in analyzing the keywords and ranking positions of the competition. It determines the top rivals and the keywords for which they organize, providing marketers with insights into which keywords to target.

• The template includes a list of long-tail and short-tail keywords and their search volume and keyword difficulty. This list assists marketers in determining the best keywords to target for their content.

• Content optimization: The template aids in content optimization for the target keywords. It contains recommendations for keyword placement, meta tags, and other on-page optimization approaches.

• Keyword tracking: The template includes a tracking sheet for tracking the rankings of the target keywords. This allows marketers to monitor the development of their SEO initiatives and make required changes.

Overall, SEO Sandwitch SEO Keyword Research Template is a valuable resource for any marketer trying to better their SEO efforts and bring more traffic to their website.

5. SEO Audit Report From SEOptimer

The SEO audit report from SEOptimer thoroughly examines a website’s technical SEO, on-page optimization, and off-page aspects. It gives an in-depth analysis of a website’s performance and assists in identifying issues that may be impeding its search engine ranking potential.

The following information is provided in the report:

• Technical SEO Analysis: This component examines the website for technical flaws that may impede its search engine’s performance, such as broken links, missing meta tags, and broken pictures.

• On-Page Optimization Analysis: This component evaluates the website’s content quality, keyword usage, and website structure to determine how well it is search engine optimized.

• Off-Page Analysis: This component analyzes the website’s backlink profiles, anchor text distribution, and domain authority to determine the website’s authority and relevance in the search engine’s eyes.

• This component summarizes the website’s performance in terms of website speed, mobile responsiveness, and social media presence.

• Optimization Recommendations: The report provides actionable steps for technical SEO, on-page, and off-page improvements. These targeted recommendations help website owners or SEO experts prioritize and implement changes for better SEO performance.

• The SEO audit report offers a detailed analysis of the domain’s performance in areas like SEO, usability, social, and security. It checks title tags, keywords, and content, evaluates alt attributes, assesses backlinks, lists top links by authority, and summarizes search-friendly URLs, broken links, sitemaps, and schema data.

Additionally, the report assesses mobile usability and website speed, offers a snapshot of the site’s social presence and security, and provides recommendations to address identified issues, prioritizing tasks accordingly.

6. Moz Report on Competitor Analysis for SEO

The Moz SEO Competitor Analysis is a comprehensive review comparing your website’s organic search performance to that of your primary competitors. This analysis can help pinpoint your competitors’ strengths and weaknesses, informing your SEO strategy accordingly.

The following essential components are included in the report:

• Overview: This part gives an overview of the competitors included in the research, as well as their current organic search performance compared to your website.

• Domain Authority: This section displays the top rivals’ Domain Authority (DA) ratings, which is a metric developed by Moz that predicts how well a website will rank in search engines.

• Top Pages: This area displays the most popular pages on your competitor’s websites and information on the keywords and themes they target.

• Keyword Gaps: This section reveals the keywords for which your competitors rank but your website does not. This helps you identify areas where you can increase your keyword targeting.

• On-Page Optimization: This part examines your competitors’ on-page optimization tactics, such as how they use keywords in their titles, meta descriptions, and content.

• Link Profiles: This section looks at your competitor’s link profiles, including the amount of backlinks, the quality of those connections, and the anchor text utilized.

• Recommendations: Based on the study, this part offers suggestions for enhancing your SEO approach, as well as specific measures to take to address any gaps discovered in the report.

• Keyword gap analysis identifies keywords your competitors rank for that your site doesn’t, while link gap analysis reveals referring sites that link to your competitors but not to your domain.

• The analysis also examines your competitors’ leading content and link count, along with the title, description, Page Authority (PA), and Domain Authority (DA) of the highest-ranking pages for your target keywords.

The Moz SEO Competitor Analysis Report provides an in-depth look at your competitors’ SEO strategies and results, along with key recommendations to enhance your website’s organic search performance.

Also Read: 20 Best Rank Tracking Tools for Online Businesses in 2025 

7. Link Assistant Summary Report on Keyword Rankings

The Link Assistant Keyword Ranking Summary Report comprehensively evaluates a website’s performance in search engines based on selected keywords. This report details the keywords, their present standings, and any ranking shifts over a specified period.

The following essential features are included in the report:

• A summary of keyword rankings: The report offers an overview of the current ranking positions of the selected keywords in search engine results pages (SERPs). It also shows the number of terms that have increased or fallen in ranking.

• Keyword ranking distribution: The report provides insights into the distribution of targeted keywords across various positions in the SERPs, such as the number of terms ranking in the top three, top ten, top twenty, and beyond.

• The study evaluates keyword ranking trends over time and provides insights into any notable swings in positive and negative ranks. It also identifies any patterns or trends that could be influencing keyword rankings.

• Competitor comparison: The report compares the website’s keyword rankings to those of its competitors. It provides information about the keywords for which the competitors are ranking, their ranking positions, and any volatility in their rankings.

• Keyword ranking history: The report reviews the website’s historical keyword rankings. This helps identify long-term trends or patterns in keyword standings, which can guide future SEO strategies.

• The SEO report also covers the % improvement in the domain’s organic exposure over the previous period, as well as the percentage visibility on the top three search engines – Google, Bing, and Yahoo! 

• The report includes data on the number of keywords ranking in the top 1, top 10, and top 50 positions. It also indicates how many keywords have risen or dropped in organic rankings and the count of keywords ranked in sections like locations, photos, videos, commerce, and news.

Link Assistant’s Keyword Ranking Summary Report is essential for monitoring a website’s keyword performance and identifying optimization opportunities. It offers an in-depth analysis of keyword standings, trends, competitive comparisons, and practical recommendations to enhance SEO results.

8. SEMrush Google Data Studio Template for Generating SEO Reports

SEMrush’s Google Data Studio SEO report template provides a comprehensive solution for monitoring and analyzing a website’s organic search performance. With this template, users can present data in a customizable dashboard, featuring intuitive graphs, charts, and tables.

The following information is provided in the report:

• Overview of website traffic and search visibility: This section includes information about the website’s organic and paid search traffic, as well as an overview of the website’s visibility in search results.

• Keyword rankings and position changes: This section contains information regarding the website’s keyword rankings, such as the number of keywords in the top three, ten, and hundred search results. It also offers a summary of the tracked keywords’ position changes.

• Backlink profile: This section summarizes the website’s backlink profile, including the number of referring domains and total backlinks. It also contains information about the backlinks’ quality, such as the domain authority of the linked domains.

• On-page optimization: This section discusses the website’s on-page optimization, including meta tags, header tags, and other critical on-page features.

• Mobile optimization: This section contains details on the website’s mobile optimization, such as mobile site speed, mobile friendliness, and other significant mobile optimization factors.

• Social media performance: This section gives an overview of the website’s social media presence, including information such as the number of followers and interaction metrics on critical social media platforms.

• The SEO report offers a summary of organic traffic fluctuations over the previous month, as well as the total number of conversions. 

• The template also contrasts organic traffic with other channels, provides an update on organic keyword ranking improvements, details keyword positions, tracks the net gain or loss of backlinks, and offers a site health snapshot highlighting issues, warnings, and recommended solutions.

SEMrush’s Google Data Studio SEO report template offers an in-depth overview of a website’s search engine metrics, encompassing traffic, keyword standings, backlinks, on-page and mobile optimization, and social media performance. Moreover, the report is fully customizable, allowing adjustments to fit your specific needs and preferences.

9. Swydo Monthly SEO Report

If you’re seeking a more detailed report, one that highlights specific pages contributing to your revenue and offers a weekly revenue breakdown, Swydo’s SEO report template might be the best fit for you.

Here is the general outline and some information that is provided in the report:

• Overview: This part will provide a summary of the report’s principal findings and insights, including any significant changes in rankings, traffic, and other relevant data.

• SEO Performance: This section will examine the website’s SEO performance during the previous month, including keyword ranks, organic traffic, backlinks, and other vital indicators.

• Keyword Analysis: This part will provide a thorough examination of the website’s keyword performance, including changes in ranks, search traffic, competition, and other pertinent data.

• On-Page Optimization: This portion would examine the website’s on-page optimization, which would include elements like content quality, keyword utilization, metadata, and website structure.

• Off-Page Optimization: This component would examine the website’s off-page optimization, such as backlink profile, social media presence, and other elements influencing the website’s authority and reputation.

• Recommendations: Based on the report’s insights and results, this part would recommend boosting the website’s SEO performance. This could include suggestions for on-page and off-page optimization, content production, and other methods.

• The report details an increase in total impressions, CTR, and clicks. It also provides a list of top keywords detailing average position, CTR, and clicks, alongside a list of leading sites noting median rank, CTR, and clicks.

• The report highlights organic performance metrics such as bounce rate, conversion rate, sessions, and revenue. It also covers organic search trends, including weekly revenue, top 5 products by revenue, device-specific conversions (desktop, mobile, tablets), and a six-month historical data overview.

10. Moz Client Education Template: Understanding SEO

Moz’s Client Education Template is designed to assist SEO practitioners in educating their clients about SEO basics. The template aims to offer a clear understanding of what SEO is, its mechanics, and its importance in enhancing online visibility and attracting website visitors.

SEO specialists commonly use the template to build customized teaching materials for their clients. It discusses the following topics:

• Introduction: This section defines SEO and its importance for businesses. It may include insights on how search engines are the primary method people use to gather online information and why companies need to optimize their websites to be visible to prospective customers.

• How Search Engines Work: This section delves into how search engines crawl and index webpages and determine which sites to show in search results. It touches on the algorithms search engines use to decide the relevancy of websites for specific search queries and how elements like website structure, content, and backlinks can affect search engine rankings.

• On-Page Optimization: This section delves into the basics of on-page optimization, covering aspects like title tags, meta descriptions, headers, and content optimization for keywords and relevance. It explains how on-page optimization enhances visibility to search engines, ultimately driving more visitors to a website.

• Off-Page Optimization: This section outlines off-page optimization, focusing on establishing online authority and reputation through high-quality backlinks. Off-page optimization plays a crucial role in determining a website’s credibility and stature, aiding in improving search engine rankings and driving more traffic to the site.

• Measuring SEO Success: This section delves into the various metrics for evaluating the success of an SEO campaign, encompassing rankings, traffic, engagement, and conversions. It details how scrutinizing these metrics enables businesses to gauge the efficacy of their SEO endeavors and make data-driven decisions for future website optimization.

• SEO is intricate, encompassing its objectives, challenges, and role in bolstering marketing endeavors. This involves explaining SEO’s mechanics, clarifying costs, highlighting its potential for revenue generation, identifying potential challenges, and crafting a strategy tailored to the client’s business needs.

Overall, this client education template enables SEO consultants to elucidate the significance of SEO and the strategies used in website optimization for search engines. By imparting the basics of SEO, specialists can foster trust and credibility with clients, leading to more impactful outcomes.

11. Linkody Report on Progress in Building Links

Linkody’s “Link-Building Progress Report” is designed to monitor and assess the advancement of a website’s link-building activities. Link-building is pivotal for SEO, as it involves securing high-quality backlinks from reputable websites, which can profoundly influence a website’s search engine ranking and organic traffic.

This template aims to give a systematic method for reporting on the status and success of link-building campaigns. It usually includes the following components:

• Overview: This section provides a high-level overview of the link-building campaign, including its aims, target audience, and leading strategies.

• Link Acquisition: This section outlines the progress made during the reporting period in acquiring new backlinks. It may include details like the number of unique links obtained, the domains from which these links were sourced, and quality metrics associated with these links, such as Domain Authority.

• Link Metrics: This section evaluates the quality and impact of backlinks acquired. Metrics such as Domain Authority, Page Authority, anchor text dispersion, and relevancy to the website’s content or niche may be included.

• Competitor Analysis: In this section, the website’s link profile is benchmarked against its competitors. This helps pinpoint potential link opportunities, areas needing improvement, and strategies to outpace the competition.

• Outreach and Relationship Building: This section assesses the efforts performed to secure new backlinks through outreach. It could include information such as the number of outreach emails sent, response rates, and successful link placements resulting from such efforts.

• Reporting and Analytics: In this section, you’ll find data and analytics about link-building performance. It may include graphs depicting link growth over time, changes in search engine rankings, and traffic impact due to backlink acquisition.

• Recommendations: This section offers suggestions and insights for improving future link-building methods. Based on the data and analysis, it may recommend changes to outreach strategies, new possible link sources, or areas for improvement.

• The report includes metrics like Moz Domain Authority (DA), citation flow, trust flow, Alexa rank, and the total number of backlinks. Additionally, it showcases a list of acquired links over a specified timeframe, detailing the date, link status, DA, and spam score.

The template enables SEO professionals to clearly convey link-building progress to stakeholders, offer insights into campaign effectiveness, and strategize future efforts to enhance search engine visibility and organic traffic.

12. Hobo Web Comprehensive SEO Audit Report Template

Hobo Web’s “Complete SEO Audit Report” provides an exhaustive analysis of a website’s SEO health. This template aims to thoroughly evaluate various SEO facets, pinpointing areas for enhancement to boost the site’s presence in search engine results.

The following sections are often included in a comprehensive SEO audit report:

• Introduction: In this section, you will learn about the audit’s goal and scope. It may also include a description of the audit technique.

• Website Analysis: This part assesses the website’s overall structure, architecture, and technological elements. It could include site performance, mobile friendliness, crawl ability, URL structure, and internal linking.

• On-Page Optimization: This component evaluates the website’s on-page elements, such as title tags, meta descriptions, headers, keyword usage, content quality, and relevancy. It suggests areas for optimization to boost search engine exposure.

• Keyword Research and Analysis: This section evaluates the website’s keyword strategy, looking into the relevance, competitiveness, and potential opportunities of target keywords. It may include findings from keyword research, search volume data, and suggestions for optimizing keyword targeting.

• Backlink Profile: This part assesses the website’s backlink profile by looking at the quality, diversity, and authority of inbound links. It may discover any potentially spammy or poisonous backlinks and recommend link-building techniques to increase the website’s authority.

• Competitor Analysis: This part compares the SEO performance of the website to that of its competitors. It highlights areas where competitors may excel and recommends measures for closing the gap and gaining a competitive advantage.

• Technical SEO Issues: This section aims to discover and address technical issues that may impede the website’s SEO performance. Analysis of website errors, broken links, duplicate content, canonicalization, and XML sitemaps may be included.

• Recommendations: Based on the audit findings, this section makes practical recommendations. It highlights precise methods that may be performed to address detected issues, improve SEO performance, and increase the visibility of the website in search engines.

• The analysis identifies major issues impacting the domain’s organic performance, including page speed, bounce rate, and mobile UX, along with technical SEO recommendations. It also offers suggestions to enhance internal link structure, backlink quality, page content, suspicious links, and disavowed links.

• The report also includes a competition analysis summary, a site performance graph and summary for the previous 12 months, a list of crawl and redirect problems, and tips to improve overlapping and boilerplate content.

Hobo Web’s SEO audit report offers a detailed analysis of a website’s SEO strengths and shortcomings. It helps businesses pinpoint areas for enhancement and craft effective strategies to bolster their online visibility.

Conclusion

Access to diverse SEO report templates is invaluable for crafting detailed SEO reports. The 12 templates mentioned cater to various goals and provide standardized formats for showcasing crucial SEO metrics and suggesting improvements. Using these templates streamlines reporting and effectively communicates SEO impact. Whether for a monthly update, link-building summary, client education, or a full audit, they save time, present data clearly, and enhance SEO outcomes for your site or clients.

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