Pinterest is a platform worth considering if you’re looking for ideas. Although often linked to creatives like designers and DIY lovers, it’s also a powerful tool for professionals. Whether in marketing, e-commerce, or branding, Pinterest helps users discover trends and boost visibility, making it a valuable asset for growing businesses looking to harness creativity in their strategies.
With a powerful visual search engine and a global user base exceeding 400 million, Pinterest is rapidly gaining attention from marketers and social media enthusiasts. According to recent Pinterest statistics, over 60% of users are actively searching for new products, with 80% of weekly users discovering a new brand or product on the platform.
Pinterest has evolved from a creative haven into a marketing powerhouse. Many users find Pinterest helpful in starting projects and discovering new products or brands. This highlights the platform’s significance in today’s marketing landscape, offering rich advertising opportunities.
Global Pinterest Statistics
- Pinterest sees over 498 million users actively engaging each month.
- Pinterest has the potential to reach 307.6 million people through ads.
- Pinterest’s user demographic is 69.5% women and 22.4% men.
- In the U.S., Pinterest connects with 83% of women aged 35 to 54, who are responsible for 80% of household purchasing decisions.
- 96% of the top searches on Pinterest are not linked to specific brands.
- 61% of users turn to Pinterest when beginning new projects.
- 46% of weekly users come across a new brand or product on Pinterest.
Global Pinterest Advertising
- 69.5% of Pinterest’s advertising audience consists of women.
- 22.4% of Pinterest’s advertising audience consists of men.
- One out of every two users makes a purchase after viewing a promoted pin.
- 78% of Pinterest users believe brand content, including ads, is valuable.
- Pinterest saw a 23.2% rise in its advertising reach compared to the previous quarter.
- Pinterest’s ads now have the potential to reach 307.6 million individuals.
- By 2027, Pinterest is expected to generate $5.3 billion in advertising revenue.
- Pinterest ads currently reach 3.8% of the global population.
- Pinterest ads currently reach 5.8% of internet users worldwide.
Australian Pinterest Statistics
- Pinterest has 442 million active users globally each month, with 7 million in Australia.
- 7.9% of social media web traffic referrals in Australia come from Pinterest.
- In Australia, Pinterest advertisements have the capacity to reach 4.1 million individuals.
- 37% of Australian mothers are active on Pinterest.
- 42% of Australian millennials engage with Pinterest.
- 53% of Australian millennial women participate on Pinterest.
- 32% of Australian millennial men are active on Pinterest.
- 36% of Pinterest’s users in Australia report a household income averaging over $100,000.
Also Read: Instagram Statistics: What’s Trending in 2025
Pinterest Predicts
Here are some key trends that Pinterest has highlighted for 2025.
- Charming coins
- Western-inspired gothic style
- Unique blends of flavors
- Bold conversations
- Effective workout routines
- Creative stacking techniques
- Milestones for every inch
- Embrace a tropical vibe
- Café-inspired aesthetics
- Emphasizing jelly textures
- Satisfying hot meals
- Emphasizing blue aesthetics
- Playful interactions with dirt
- Encourage recycling
- Aim for substantial results
- Retro kitchen styles
- Convenient rest areas
- Focus on radiant skin
- Stylish wedding celebrations
- Jazz music revival
- Creating lively sounds
- Diverse and quirky styles
- Innovative water architecture
Also Read: 20+ Social Media Trends To Follow in 2025
Audience Statistics
18 – 24 years old
- Female – 19.5%
- Male – 6.7%
- Unspecified – 1.8%
25 – 34 years old
- Female – 20.4%
- Male – 7.1%
- Unspecified – 2.5%
35 – 44 years old
- Female – 12.2%
- Male – 3.5%
- Unspecified – 1.8%
45 – 54 years old
- Female – 8.1%
- Male – 2.4%
- Unspecified – 0.9%
55 – 64 years old
- Female – 6.1%
- Male – 1.7%
- Unspecified – 0.7%
65+ years old
- Female – 3.2%
- Male – 0.9%
- Unspecified – 0.4%
Countries With The Biggest Impact On Pinterest
- USA – 89,050,000
- Brazil – 37,135,000
- Mexico – 24,085,000
- Germany – 18,885,000
- France – 16,335,000
- U.K. – 13,535,000
- Argentina – 10,200,000
- Italy – 10,010,500
- Canada – 9,945,500
- Colombia – 9,305,000
- Australia – 5,305,000 (ranked 15th)
Conclusion
In conclusion, Pinterest has solidified its role as a crucial platform for users and businesses alike in 2025. With a steadily growing user base and increased engagement rates, it offers marketers a unique opportunity to connect with their target audiences in visually compelling ways.
Pinterest focus on visual discovery and integrated shopping features aligns perfectly with today’s consumer habits, making it a must for brands looking to enhance their online presence. By understanding the latest trends and Pinterest statistics, businesses can craft tailored strategies that effectively drive traffic and boost sales.
Moreover, as Pinterest continues to adapt to user needs, staying updated on these vital statistics is key to unlocking its full potential. This evolving platform helps brands showcase their products and fosters community and inspiration among users. Embracing Pinterest’s capabilities can lead to more meaningful connections with customers, ultimately paving the way for lasting success in the ever-changing digital landscape.
FAQs
How is Pinterest being used for marketing in 2025?
In 2025, Pinterest continues to be a powerful tool for marketers, with 80% of users indicating that they utilize the platform for product discovery. Brands are leveraging Pinterest to showcase their products through visually appealing Pins and Idea Pins, driving traffic to their websites. Furthermore, 50% of marketers reported using Pinterest as a primary channel for driving sales. The platform’s shopping features have also gained traction, with many users utilizing the visual search tool to find and purchase products directly through Pins.
What are the most popular content categories on Pinterest in 2025?
As of 2025, the most popular content categories on Pinterest remain consistent, with home decor, fashion, and food leading the way. Home decor Pins continue to captivate users, driving inspiration for DIY projects and renovations. Fashion content has also thrived, with users seeking outfit ideas and style tips. Meanwhile, food-related content, including recipes and cooking hacks, has garnered significant engagement, with an increase in users searching for quick and easy meal ideas. These categories highlight the platform’s role as a go-to resource for inspiration across various aspects of life.
What role does Pinterest play in e-commerce in 2025?
Pinterest continues to play a significant role in e-commerce in 2025. Approximately 85% of Pinterest users report that the platform influences their purchasing decisions. Introducing more shoppable features has made it easier for users to find and purchase products directly from Pins. Furthermore, brands are increasingly utilizing Pinterest’s shopping tools, leading to a 40% increase in clicks to their websites from the platform. As users continue to turn to Pinterest for product discovery and inspiration, it has become an essential part of many brands’ e-commerce strategies.
What is the impact of video content on Pinterest in 2025?
Video content has become a game-changer for Pinterest in 2025, with users showing a growing preference for engaging and dynamic visuals. Idea Pins, which support video content, have gained traction, resulting in a 70% increase in saves compared to static images. Brands that incorporate video into their Pinterest strategies have reported 50% higher engagement rates. As more users seek out video content for inspiration and tutorials, leveraging this format can significantly enhance visibility and interaction on the platform.
How are mobile users engaging with Pinterest in 2025?
Mobile usage continues to dominate Pinterest’s platform in 2025, with around 85% of users accessing the site through their smartphones. The convenience of mobile browsing has led to a significant increase in spontaneous idea searches and Pin saves. Users are more likely to engage with content on mobile devices, spending an average of 15% more time per session compared to desktop users. As a result, brands are increasingly optimizing their content for mobile viewing to enhance user experience and boost engagement.
How has Pinterest’s algorithm evolved in 2025?
Pinterest’s algorithm has evolved significantly in 2025, focusing on improving user experience by delivering more personalized content. The algorithm now prioritizes high-quality visuals, relevant keywords, and user engagement metrics such as saves and shares. As a result, content that aligns with users’ interests and behaviors is more likely to be featured prominently in feeds. Brands that consistently create engaging content and leverage data insights to refine their strategies will benefit from improved visibility and reach on the platform.
