Outsourcing to help build links is now an important way for businesses to boost their online visibility and improve their rankings. In a very competitive online world, getting good backlinks from trusted websites can greatly improve a site’s trust and how easy it is to find.
By working with expert link-building agencies, businesses can use their knowledge, tools, and connections to get the best results. It helps companies concentrate on what they do best, while also gaining from the successful methods offered by the agency.
You should think about things like how they handle the quality of links, how clear they are in their reports, whether the links they get are relevant, and if they follow good ethical practices. We will look at how to outsource backlink building in detail in this post.
What is Outsourced Backlink Building?
Outsourced link building means hiring experts to manage your backlinks and boost your website’s rank. These experts understand SEO very well and can help make your website more visible on Google.
The advantage of outsourcing backlink building is the convenience. Agencies and freelancers have clear methods for getting good backlinks. This means you can skip the long and complicated process of making a link-building plan from the beginning.
A recent survey shows that only 31.1% of people hire others to help with link building, while a large 68.9% prefer to handle it themselves. This trend is mostly shaped by the people responding to the survey, many of whom own agencies or are freelance experts in link-building services.
This information shows the great skills that businesses can tap into when they choose to outsource. This makes it a good choice for companies wanting to improve their SEO work effectively.
If you’re a business considering outsourcing, understanding how much time you’ll save and the expert advice you’ll receive can really change your plans. Hiring an expert link building service will save you time, money, and give better results.
Best Time to Outsource Backlink Building
You Want to Increase Your Link Building Activities
As your business gets bigger, you need a better plan for building links. Outsourcing lets you access a group of skilled people who can really help you and boost your position in search engine results.
If you are getting 10-15 good backlinks each month but want to get 20-45 instead, hiring someone to help with that is a smart idea. A survey found that 23% of people said one link builder can make 10 to 15 links each month.
Building more links takes a lot of hard work and skill. On average, 54% of SEO experts create about 5 to 20 good quality backlinks every month. Professional link-building teams have the tools and connections they need to grow effectively. They know journalists and have experience in different areas.
Looking for an Affordable Option?
Hiring a full-time link builder can be expensive. That’s why it’s better to let an experienced team handle the job. In some cases, this can be very helpful. Hiring a specialized agency helps you avoid extra costs and only pay for the services you actually need.
Most agencies ask for between $2,000 and $10,000 each month, based on what kind of links they create and how many they make. You would save money on pay, benefits, and training for that same amount.
Also, letting someone else handle your link-building can get you results more quickly. Agencies already have the right tools, systems, and staff in place. This means you won’t have to wait months for your team to get ready. You can start using their skills immediately.
You Don’t Have Enough Resources
When your team is overworked, hiring outside help can be a good way to solve the problem. This is especially important for SEO agencies that have many clients and want to grow their link-building work without losing quality.
By hiring a professional link-building agency, you can get help from skilled teams that can get quality backlinks from important websites. Link-building agencies have the right skills and strong connections with important websites, which helps them get valuable backlinks more easily than less experienced in-house teams.
You’re in a Particular Niche
Niche markets have specific groups of customers and unique problems, so it’s very important to get the timing right. A good time to think about outsourcing is when your business is growing.
Getting more backlinks can help improve your online presence and bring in more visitors. Also, if your team doesn’t have experience with specific types of link building or is too busy with other work, hiring outside help can provide expert skills and resources.
It’s also helpful to outsource when introducing a new product or service in your area because good link building can improve your search engine rankings and attract the right visitors.
You Need to Pay Attention to Core Parts of Your Business
Hiring experts to handle link building lets your team concentrate on other important tasks such as creating new products, helping customers, and planning marketing efforts. This way, you make sure it gets the attention it needs without taking away from your main goals.
As a business gets bigger, it can be hard to keep track of everything. When you outsource to do link building, you can save time to focus on important things like making products, helping customers, and planning for the future.
Skilled agencies can manage the tricky parts of getting links to your website, making sure you get good quality backlinks while you concentrate on growing your business. Also, hiring experts from outside can provide new ideas and better methods that your internal team might not have.
This method makes your work easier and also improves your marketing plans. By letting others handle link building, your business can stay competitive and succeed while keeping a strong online presence with the help of experts.
You Need Quicker Results
Outsourced link-building services can provide faster results because they have set methods and strong connections. If you want to improve your search engine rankings quickly, a skilled link-building agency can help you do that faster.
Creating a strong backlink profile naturally can take a lot of time and effort. By hiring skilled workers, you can speed up the process and see real results more quickly. These agencies have built connections, methods, and plans to get good backlinks quickly.
This can be really helpful if you’re starting a new product, having a campaign that needs to happen soon, or wanting to quickly get better positions on search engines. Also, professional link builders keep up with the latest trends and changes in rules, making sure your work is both successful and follows the guidelines.
You Want More Diversified Links
Skilled link builders can help create a variety of backlinks for your website. This is crucial to prevent penalties and improve your SEO performance. They can get links from different places, making sure your link profile grows naturally.
Keep in mind that your time is important, and when you do things matters a lot. Plan your link-building activities based on the ups and downs of your business, changes in your industry, and your marketing schedule.
Steps to Start Subcontract Link Building
Step 1: Prepare Your Website for Building Links
Before you contact a link-building agency, make sure your website is ready to use and gain from those new links. First, you should improve your on-page SEO. This means your metadata, titles, and content should match the keywords you want to focus on.
Consider the title tags, meta descriptions, headings, and even the alt text for your images. Also, think about the content. Having a blog that often shares good content will bring in more links, improve your internal links, and build your reputation in your area of expertise.
This content can be shown in different ways, like blog posts, pictures with information, videos, or research papers. Next, enhance your technical SEO. Make sure your website opens fast.
Google says that 53% of people using mobiles will leave a web page for another one if it takes more than three seconds to open. You can use various online tools to find out why your site is slow and how to make it faster.
Make sure all your pages are listed correctly. Google Search Console can help you check if your website can be found by bots and if it’s ready for them to index. Make sure your website works well on phones, link to other pages on your site, and fix any broken links.
Your website should look nice on all devices and work well, too. This greatly affects how users feel about your site and how well it shows up in results pages. Also, make sure you have a good sitemap and a robots.txt file set up.
These help Google explore your website better. Make sure all your redirects are working properly and that you have fixed any broken links. Tools like Ahrefs, and Screaming Frog SEO Spider can help you find and fix these problems easily.
Internal links matter a lot, too. They provide guidance on your website and help users find what they are looking for. Get this correct, and it will boost both user interest and search rankings.
If your content isn’t in the top 100, it’s time to make some changes. Look at what your competitors are doing, improve your keywords, and make sure your content is good. The issue isn’t a lack of backlinks; it’s because the content isn’t optimized properly.
Step 2: Decide Your Goals for Link-Building
Before picking a link-building partner, make sure you know what you need. Are you looking for better rankings for certain keywords? A higher domain authority? Or maybe you want to build trust in your brand or connect with key people in your industry?
No matter what your goals are, deciding them early will help you plan your approach. Clearly stating your goals will help guide the whole process and make sure you and the agency you pick are on the same page.
Do you want to make your website more trusted, get more visitors, improve your brand’s visibility, or rank higher in search results for certain words? Knowing what you want will help you share your goals clearly and see if you’re successful.
Think about your goals for both now and the future to make a complete plan. For example, you might want to get a specific number of good backlinks in six months and also try to keep improving your search engine rankings.
Clear goals will help the agency customize their approach to fit your needs, making their link-building efforts more focused and effective. Setting clear goals helps create a good basis for a successful partnership and makes the most of outsourcing link building.
Step 3: Choose Link Building Methods That Fit Your Goals
Broken Link Building
This means looking for broken links on websites and suggesting your content to take their place. By helping website owners fix broken links, you can get important backlinks. They make their website better, and you get a useful link to your site.
Digital PR Link Building
It means getting online attention and creating links to your website through public relations efforts. With digital PR, you make interesting stories and share them with reporters and media companies. In addition to getting more links to your site, it also helps more people see your brand online.
Linkable Assets
Make good content that will naturally get links, like detailed guides, infographics, or helpful tools. These assets become helpful tools for other websites, which makes them more likely to link to your site. The better the resource, the more links it gets.
Unlinked Mentions
Look for mentions of your brand or product that don’t have links and ask the website owners to make them into links. This is one of the easiest methods. The mention is already there, you just need to get the link.
Link Insertion
Contact websites that have similar content and ask them if you can add a link to your site in their articles. This way, you can get useful backlinks without making new content.
Step 4: Plan a Wise Budget
The next step is to check your budget. Hiring someone to build links for you can be expensive, if you want good quality work. There are many services you can choose from at different prices to match your budget. This flexibility means you can find a plan that fits your budget.
Start by looking at your total marketing budget and see how much money you can set aside just for link-building. Look into common prices and rules in the industry to find out how much it usually costs to hire these services from outside.
Think about things like how skilled the agency is, the quality of their backlinks, and how much money you could make back when deciding your budget. It’s important to find a good balance between cost and quality.
Choosing the cheapest option might reduce how effective your link-building efforts are. Also, consider any extra costs, like creating content or tools the agency needs to carry out their plans.
By setting a clear and doable budget, you can have open talks with possible agencies, making sure their services fit your money limits. A good budget will help you reach your link-building goals without spending too much money, making the most of what you spend.
Also Read: SEO Pricing Guide: How Much Does SEO Cost?
How Much Does it Cost for In-House Link Building?
If you want to spend $7,000 on link building to get 15-20 good backlinks each month, think about how much it will cost to hire a link-building expert and what results you can expect. In the US, a Link Building Specialist is expected to earn about $62,284 a year, with an average salary of $51,094 each year.
But for more experienced workers, it can go over $90,000. A full-time link builder usually creates 10 to 15 backlinks each month. Taking into account their salary and expenses for research, making content, and reaching out, the cost for each link can be between $300 and $730.
Think about extra costs for tools that help build links. You’ll also need to think about the costs for training new employees and overseeing their work. What about taxes and other extra costs? Given these high costs, could outsourcing save us money?
How Much Does It Cost to Outsource Link Building?
Hiring someone else to build links can save money. Most link-building services cost around $10,000 each month, but you can find some cheaper options starting at $5,000 a month. These packages usually offer 15 to 30 links each month.
The great part is you only pay when you see results. If your agency does not provide the promised number of links, they usually move those to the next month so you still get what you paid for.
Find a Reliable Partner for Link Building
Freelancers
You can find freelance workers on websites such as Upwork and Fiverr. These websites are helpful because they display real reviews from past customers. The biggest benefit of hiring freelancers is that they usually cost less than agencies.
But, there are some negative points too. Many freelancers on Fiverr or Upwork use black hat methods by selling high-quality links for very cheap prices. Can you actually get good backlinks for $5-$10? To us, that seems suspicious.
Agency
Agencies provide different services, including building links regularly and placing single links. The best thing about working with an agency is the knowledge they have. That being said, be careful, some agencies do not provide good results.
To make sure you’re choosing the right option, always look at reviews on reliable sites like Clutch or G2. The downside can be the price. Hiring a link-building agency can be expensive, especially for full packages.
Also Read: How to Outsource SEO Successfully – Complete White label SEO Guide
Things to Consider When Outsourcing Link Building
Case Studies
Look at the case studies given by the agency. If they have examples related to your area, it shows they know what they’re doing. These case studies usually show past projects, explaining the methods used and the results obtained.
For example, a case study could show how a digital marketing company helped an online store boost its website visitors from search engines by 50% using a focused link-building strategy.
It could point out the main methods used, like writing articles for other websites, reaching out to popular people, and making content. Another example could show how an agency helped a client increase their website’s authority and search engine rankings by getting good backlinks from well-known websites.
By looking at these examples, businesses can see how well the agency does its job, whether their plans fit the industry, and what kind of benefits they might get from their investment.
Reviews
When hiring someone to help with link building, it’s important to think about the feedback from previous clients. Testimonials show how well an agency works and how trustworthy it is in the real world.
Look for reviews that show how well the agency can get good backlinks from trusted websites. Notice the feedback about how open and clear the agency is, since this is important for a good partnership.
Check for feedback on sites like Clutch or G2. You can also look for the agency’s clients on LinkedIn and ask them how they felt about their experience and what results they got.
Reviews that talk about how the links are important to the client’s industry can give helpful information about the agency’s strategies. Also, look for reviews that talk about the agency’s good practices, making sure they don’t use unfair methods.
Agency’s Own Links
When hiring a company to build links for you, it’s important to check their own links. The quality and importance of the backlinks they have for their website can show how good they are and how dedicated they are to following best practices.
Check how strong the websites that link to them are, and make sure these websites are trustworthy and related to the topic. An agency with a good reputation is probably going to treat your project the same way.
By looking at the agency’s link profile, you can learn about their skills, trusted methods, and how well they do their job. How strong an agency’s own connections are shows how well they can improve your website’s SEO and help you reach your link-building goals.
Quality Instead of Quantity
When hiring someone to help with link building, it’s important to focus on getting good links instead of just a lot of links. Having good links from trusted websites can greatly boost your site’s credibility and help it rank better on search engines.
These links should come from websites that are trustworthy, have related content, and get a lot of visitors. Links from weak or unrelated websites can hurt your SEO and might even get you in trouble with search engines.
It’s important to learn how the agency builds links and to ask for examples of what they’ve done in the past. Good quality backlinks are likely to help you in the long run, supporting steady growth for your online presence.
Communication and Transparency
Clear communication and being transparent are very important when getting help with link building. Pick an agency that gives clear reports about what they plan to do, how they’re doing it, and what they have achieved.
Clear reporting makes it easier to see how valuable the service is and how it affects your website’s SEO. Keeping in touch and sharing updates helps build trust and teamwork between you and the agency.
Make sure the agency is ready to explain how they work, share details about their process, and answer any questions you have. This clear understanding helps you make smart choices and quickly solve any problems.
By focusing on these things, you can create a reliable partnership that helps you achieve your link-building goals in a good and honest way. Good communication helps the agency work towards your business goals, which makes your SEO strategy more successful.
Red Flags to Look Out For When Outsourcing Link Building
Price
When hiring someone to build links for you, be careful about the price. It can be a warning sign. If an agency’s prices seem too low to be real, they probably are. Very low prices usually mean that black hat methods or automated systems are being used.
This can result in punishments from search engines and harm your website’s reputation. On the flip side, very high prices don’t always mean you will get good service. It’s important to know what you’re paying for and to look at the costs compared to what you get in return.
Always ask for a clear list of what services are included in the price. Make sure the agency is clear about how they work and share examples or references to explain their prices. A fair price usually shows good ethics, quality work, and a focus on getting lasting results.
Fast Delivery
Good link building takes time. If a service promises to set up links in just a few days, they might be using a link farm or adding links on their own websites. Agencies that promise fast results often use dishonest methods or automated tools to quickly create links.
These methods can create low-quality links that can hurt your website more than help it, causing penalties from search engines and damaging your site’s reputation. Real link-building takes time and careful planning to get important, high-quality links from trustworthy sources.
A hasty method can hurt the quality of the links and won’t help with SEO in the long run. Instead of being tempted by quick delivery, choose agencies that focus on a good plan and clear timeframes.
Assurances
When hiring a company to build links for you, be careful of those that make promises that seem too good to be true. Promises of fast results, a certain number of quality backlinks, or guaranteed top spots on search engines are big warning signs.
Real link-building takes time, careful planning, and a focus on doing quality work instead of just getting a lot of links. No trustworthy agency can manage search engine rules or promise specific results.
These promises often mean using bad methods, which can result in serious problems and damage your website’s reputation. Instead, look for agencies that focus on doing the right thing, are open about how they work, and set practical goals.
Customization
When you outsource to build links for you, not having personalized options is a big warning sign. Every website has different needs, and using the same solution for all can cause problems.
Agencies that don’t change their plans to fit your needs might not really know your business, your customers, or the industry you’re in. Using common strategies can result in links that don’t match your content, which might not help improve your website’s ranking.
Instead, look for agencies that create custom plans and make an effort to understand what you want and what problems you face. Customized link-building strategies make sure that the links you get are very important and useful for improving your website’s ranking.
Metrics for Success
When hiring a company to help with link building, be careful of those that don’t offer clear ways to show how well they are doing. Not having clear goals and important metrics makes it hard to tell how well the link-building efforts are working.
Good agencies should clearly state their goals, like how many quality backlinks they want to get, how much they aim to improve domain authority, or how they plan to increase organic traffic.
If you don’t have clear metrics, you might spend money on a service that doesn’t provide real results. Make sure the agency gives regular updates and clear data to show how well the link-building campaign is doing.
Wrapping Up
Outsourcing to build links can be a great way to improve a website’s SEO and make it more visible online. When businesses work with well-known and experienced agencies, they can access expert knowledge, helpful resources, and important connections in the industry to get good-quality backlinks.
It’s important to check potential partners closely to make sure they follow good practices, share clear information, and customize their plans to fit what you need.
By focusing on quality instead of quantity, making sure your links are relevant, and personalizing your strategy, you can create a successful link-building plan that increases natural website visitors and boosts your rankings.
This lets businesses concentrate on what they do best, while gaining from the skills of experts who aim to help them grow steadily over time. By picking the right agency, you can boost your website’s trust, visibility, and success in the competitive online world.
FAQs
Why should I hire someone else to do link building?
Getting help with link building from outside experts lets you use their skills, tools, and contacts in the industry. These agencies have the knowledge and resources to get good backlinks quickly, which can be hard and take a lot of time to do on your own. By outsourcing, you allow your team to concentrate on important work while letting experts handle your link-building tasks.
How long does it take to see results from building links?
Link building takes time, and it may take several months before you notice big results. The time taken can vary based on things like how competitive your industry is, how good the backlinks you get are, and how well your plan for building links works. You need to be patient and keep working steadily because it takes time and effort to see lasting improvements in SEO.
What metrics should I monitor to see how well my link-building is working?
Important metrics to watch are how many backlinks you get, the strength of the websites linking to you, how your rankings in search engines change, and if your organic traffic goes up. Also, keep an eye on things like how much traffic comes from links you’ve gained, how related those linking websites are to your field, and how these factors improve your website’s visibility and trustworthiness.
How can I make sure the agency uses fair ways to create links?
To make sure things are done fairly, pick agencies that are honest, explain their methods clearly, and follow industry rules. Find reviews and examples that show they are dedicated to building links in a fair way. Stay away from agencies that make impossible promises, as these can result in serious penalties and harm your website’s reputation. Make sure the agency gets good backlinks from trustworthy and relevant websites.
Can I use both my own team and outsourced help for link building?
Yes, using both your own team and outsourced help for link building can work well. Your team can concentrate on making great content and building connections in your field, while the outside agency can use their skills and contacts to get important backlinks. Working together in this way can make your link-building efforts more successful. By using both your own team’s skills and outside help, you can create a stronger plan for getting links.
