9 Important Digital Marketing Team Roles

Digital marketing is one of the most sought-after services outsourced by the IT industry. According to reports, 34% of businesses outsource and many new brands invest more than 50% of their budget in digital marketing. To grow your business online these days, you need an efficient digital marketing team. But how to build one? It’s crucial to first understand vital digital marketing team roles, to hire the right mix of professionals.

When it comes to building an in-house digital marketing team and boosting ROI, you tend to face issues such as high resource costs, lack of management skills, talent scarcity, capital expenditure(CapEx), and overhead costs. Thus, offering digital marketing packages may be challenging as you need to have the right people who can do SEO, content marketing, and other relevant work perfectly. However, you also need to plan a bit and think creatively to build an effective squad. 

This post outlines the vital roles that form an excellent digital marketing team and its functionalities. You will also learn how to choose the right professionals suited to your internal skills and work requirements. But before building an internal team, you need to know the major benefits of doing so. 

Keep reading.

What are the Benefits of Building a Dedicated Digital Marketing Team?

Here are the key advantages of having your squad:

• Find the Perfect Fit

  When you outsource professional services, you can access a talent pool worldwide.
  

• Ownership

  Digital marketing specialists take ownership of their resources and fulfill security standards.
  

• Core Business Operations

  After hiring professionals for digital marketing activities, you can focus more on core business operations.
  

• Multi-Channel Marketing

  With a large digital marketing team, your business can benefit a lot from multi-channel marketing.
  

• Mitigate Risks

  An expert team combats the risk of digital marketing campaigns yet delivers the desired results. 
  

• Zero CapEx and Low Resource Cost

  Outsourced teams from Tier 2 and 3 have no CapEx and less resource cost. 

A skilled digital marketing team is much more effective than an in-house team but you need to have the best people in the group. Now, let’s discuss the most important job roles for that team.

Also, Read: Importance Of Digital Marketing – 19 Things You Must Know 

Crucial Digital Marketing Team Roles 

1. Marketing Strategist

Every marketing strategy needs to identify and reach the right audience perfectly. A marketing strategist looks at the marketing aspects and shows the right path to the execution team. They play a crucial role in defining your brand image and draft an advanced strategy that the team executes. 

The responsibilities of a marketing strategist include:

• Identify the right audience
• Find the right platform for targeting
• Create the right user journey
• Understand the keyword strategy
• Align the remote marketing team with the actual business goal
• Analyze the marketing pitch and content strategies
• Establish key performance indicators
• Measure and optimize content for performance

Effective digital marketing initiates with a proper plan and a clear understanding of your target audience. Though the team drafts content and work as required, you tend to forget your main business and marketing objectives. Thus, you need a strategist to make things easier. They serve as an editor and make sure the published content suits the strategies. 

2. SEO Expert

SEO is an integral part of digital marketing campaigns. Thus, you need an SEO specialist who ensures that you create content that performs exceptionally well in the SERPs. 

When your content does not display in search results, users may not find that at all as most of them check beyond the first page of results. Your SEO expert should be able to perfectly use Google Analytics and other SEO tools. 

An SEO expert can optimize digital content for search engines and update metadata, headlines, and image ALT text to boost search engine ranking. They are responsible to update SEO consistently, implement keyword strategies and perform SEO audits to identify content that needs optimization. 

The SEO expert has the following responsibilities to fulfill:

• Use tools such as Google Search Console and Google Analytics
• Research and add relevant keywords to when content
• Draft optimized metadata, heading text, and ALT text
• Optimize content to perform well in SERPs
• Identify the key performance metrics
• Perform extensive SEO audits

Everyone in your digital marketing team needs to have some knowledge of SEO. However, you can add a high value to your team. 

Also, Read: Top 24 Digital Marketing Books Every Marketer Should Read in 2024 

3. Content Developer or Marketer

As they say, “Content is King”, you need someone in your team to write and promote it thoroughly via different marketing channels online.  Your marketing efforts won’t bring the desired results if you don’t have a talented content writer in your team. 

You should find a versatile writer who can write all kinds of content, including blogs, articles, web content, sell sheets, email copies, whitepapers, and eBooks. You can hire an in-house or outsourced content writer who can help you to fulfill your marketing goals through enriching content. 

A content writer/developer/marketer has these responsibilities below:

• Draft blogs, articles, landing pages, and other types of content for other promotional purposes
• Formulate content marketing plans
• Strategize your website content
• Write and send marketing emails to the right people
• Develop enriching content for whitepapers, infographics, and eBooks

• Plan for content marketing and outreach
• Work along with SEO specialist

Make sure you hire a dedicated content developer who has a comprehensive knowledge of SEO to draft intriguing content optimized for search engines.  

4. PPC Manager

Pay Per Click(PPC) is an essential marketing strategy. PPC managers utilize different paid marketing channels to promote your products/services to the right potential customers and meet campaign objectives. PPC manager monitors, updates, tests, and optimizes paid campaigns to mitigate the risk of failures and boost conversions. 

Online advertising and content promotion are crucial elements for the success of your digital marketing campaign. Tools like Adwords, if used effectively, help to drive traffic and grow your customer base.

Here are the key responsibilities of a PPC manager:

• Segment target customers
• Draft paid ad copies
• Strategize and use the perfect campaign framework

• Set PPC campaign goals 
• Perform the campaign
• Evaluate, optimize and monitor different paid campaigns
• Decide the Key Performance Indicators(KPIs)

Hiring an in-house or outsourced PPC manager can always be a smart decision to build a perfect digital team. 

5. Graphic Designer

Attractive visual elements have turned out to be crucial these days to stand out in the digital marketplace. Catchy visuals help your audience to understand and remember your brand message more easily than text-only content. 

You should create web content with excellent visuals. Though, you can manage with stick photos but need a graphic designer to design visuals. To complete your single projects like An infographic or eBook, you can hire a freelancer or an external designer. 

A graphic designer is a must-have in your digital marketing team.They can add visual appeal to your marketing campaign elements, such as infographics, web content, and marketing copies. 

The main roles of a graphic designer are as follows:

• Design your website
• Ideate designs for your infographics and eBooks
• Design email and display as copies

You should not depend only on stock images and hire a graphic designer to customize designs. 

6. Front-end Developer

Many businesses don’t give much importance to the addition of a front-end developer to your digital marketing team. They can help you in creating extra web pages, CTAs, conversion forms, pop-ups, templates, and landing pages for paid advertising campaigns. 

With a dedicated front-end developer, you can perform marketing campaigns more effectively. They may seem unnecessary but can be an incredible resource. 

Here are their key responsibilities:

• Optimize UX
• Build and maintain UI
• Use CSS, HTML, and JavaScript to add life to your concept
• Design mobile-friendly websites
• Create tools that boost website interaction irrespective of the browser
• Control software workflow
• Follow latest SEO practices
• Fix bugs and test functionalities

You can learn using WordPress(a CMS) and nice templates as you work more. However, a front-end developer can do these things easily. 

Also Read: 15 Essential Digital Marketing Tools For An Internet Marketer 

7. Social Media Manager

Social media is not only a place anymore to share photos and videos. Brands use the platform to post curated content and reach the maximum target customers. It is also an excellent customer-service channel. When people get upset with your social customer support, they tend to stay away. 

Brands use social media strategists as trusted customer retention assets to increase their reach. If your customers are active on social media, you need to hire a social media and community manager to retain them. A dedicated social media manager can be a great customer-retention asset. 

A social media expert is responsible for the following activities:

• Build a social media strategy
• Draft posts to engage the target audience
• Increase your brand’s presence on social media platforms
• Set customer retention strategies
• Connect with influencers
• Promote your brand on social media

Nowadays, social media is an influential marketing medium. Thus, hiring a manager to handle your business’s social media profiles is necessary for your digital marketing campaign.

8. Marketing Automation and Email Marketing Expert

It’s quite challenging to work on marketing automation and email marketing that involves audience segmentation, database management, customer engagement, and lead generation strategies.

When you use marketing automation or emails, you can understand how it’s tough to keep people engaged. You need to create and share emails among your team members. 

Here are the job responsibilities of marketing automation and email meeting expert:

• Build automated marketing flows and email campaigns
• Brainstorm with the team for new marketing ideas
• Write and schedule future social media posts
• Understand campaign analytics to assess your performance and identify weak points.
• Conduct A/B split tests of marketing tools of marketing assets to boost your campaign performance
• Perform other relevant digital marketing activities

9. Project Manager

A digital marketing team is responsible for fulfilling the different requirements of many departments. Thus, the team tends to find it difficult to prioritize things. A project manager acts as a connection between your digital marketing team and the rest of the company. They handle all incoming requests from other departments and ensure your staff gets what they require. 

Below are the key responsibilities of a project manager:

• Plan and implement the project idea
• Build and lead your desired team
• Monitor and assess project performance
• Schedule deadlines
• Fix issues
• Control money
• Satisfy stakeholders
• Assess 

In a Nutshell

So, these are all important roles and responsibilities of a digital marketing team. You need a few resources or requirements for dedicated professionals in every role. You can think about ways to amalgamate certain functions to make sure you follow a comprehensive approach. 

Let’s say, your content writer may be the perfect social media manager as they know the target audience. Similarly, a project manager can be an ideal strategist as they know the organization’s business and marketing objectives. 

When it comes to combining job roles, consider the strengths of people working in your digital marketing team and how their capabilities suit the functionalities and requirements for every role. 

The digital marketing world is evolving at a rapid pace. Nowadays, many businesses prefer to outsource digital marketing professionals rather than hiring an in-house team. A dedicated team model is more effective than project-based outsourcing. Once you build an expert team, you can take your business to the peak saving your money, time, and effort!

Frequently Asked Questions