Google My Business attributes are useful tools that allow businesses to highlight special features and services. This helps potential customers find what they are looking for more easily. By clearly showing these features on your GMB profile, you can reach the right customers and meet their needs better.
This will improve their experience and encourage them to interact more with your business. Keeping these details up to date makes sure your profile is correct and useful, helping to gain trust from possible customers when it comes to Google Map SEO.
Combining these features with your marketing plan can make them more effective, allowing you to reach more people and boost your visibility in local searches. This post gives a detailed look at GMB attributes and helpful advice on how to use them to reach specific customer groups.
7 Important GMB Attributes
Accessibility
Accessibility features on Google My Business (Google Business Profile) let possible customers know what support your business offers for people with disabilities. These qualities make sure that everyone can reach your business, helping to include everyone. Some of the accessibility attributes are:
- Wheelchair-accessible restroom
- Assistive listening devices available
- Wheelchair-accessible parking
Wheelchair-accessible restrooms are designed to be easier for people in wheelchairs to use, making it more comfortable and convenient for them. This is important for improving the experience of people who have trouble moving around.
Assistive listening devices show that your business provides equipment to help people with hearing difficulties, making it easier for them to use your services. Wheelchair-accessible parking means there are parking spots that are easy for people in wheelchairs to use. This helps them visit your business more easily.
Using local SEO experts to optimize your GMB attributes helps your business stand out to nearby customers. With their local insights, they customize your Google Business Profile to attract the right audience, boosting visibility, engagement, and foot traffic.
Amenities
Amenities on Google My Business show the extra features or services your business provides, making the experience better for customers. These features can draw in different groups of customers who want specific services. Amenities can include:
- Free Wi-Fi
- Outdoor seating
- Air conditioning
Free Wi-Fi is very appealing to remote workers, students, and customers who want to stay online when they visit your business. It can make people stay longer and feel happier. Outdoor seating is nice for people who like to eat or relax outside, especially when the weather is good.
It’s especially appealing now because people prefer outdoor spaces for health reasons. Air conditioning is very important, especially in hot places, because it keeps customers comfortable when they visit.
Payment Options
Payment options on Google My Business let customers know what ways they can pay for your services. This makes it easier for different people to choose how they want to pay. These features can help bring in more customers by providing different ways to pay, like:
- Credit cards
- Contactless payments
- Mobile payments
Accepting credit cards is important for most businesses because it lets customers pay with the credit card they prefer. This is especially important for tourists and visitors who may not have cash with them.
People like contactless payments more because they are fast and easy. Customers can just tap their card or device to pay. Emphasizing this feature can draw in customers who like fast and clean transactions.
Mobile payment systems like Apple Pay and Google Wallet are for people who are comfortable using their smartphones to pay for things. By showcasing these features on your GMB (GBP) profile, you let potential customers know they can pay the way they like.
Service Options
Service options on Google My Business give customers details about how they can interact with your business. These qualities are important for making things clear and easier for people. Main features include:
- Takeout
- Delivery
- Dine-in
Takeout is an important part of restaurants, especially for customers who like to eat their food at home or while traveling. Showing takeout choices can draw in busy customers who want fast and easy meal options.
Delivery is an important feature that allows customers to have their orders brought right to them. This service is especially appealing when customers want to stay at home. Dine-in can attract customers who want to enjoy the atmosphere and service of a restaurant. Service options and other attributes play an important role in GMB Profile Optimization.
Health and Safety
The health and safety features on Google My Business give important info about how your business protects the health of customers and workers. These qualities are especially important during the COVID-19 pandemic and can help calm customers. Important health features are:
- Masks required
- Hand sanitizer available
- Staff wear masks
Masked required means customers need to wear masks when coming to your business, showing that you care about health and safety. This can attract people who are more prone to getting sick.
Having hand sanitizer available helps customers keep their hands clean, making them feel safer and more comfortable. When staff wear masks, it shows that they are following safety rules, which helps keep customers safe and gives them peace of mind.
Business Highlights
Business Highlights on Google Business Profile show special traits or ownership details of your business that attract certain groups of customers. Pointing out these qualities can help set your business apart and create a better bond with your intended customers. These may include:
- Women-led
- Veteran-owned
- Family-owned
Women-led can attract customers who want to support businesses run by women. It shows that you care about diversity and helping others. Veteran-owned means that your business is run by people who have served in the military.
This can attract customers who want to support veterans and appreciate what they have done. Family-owned means that your business is run by a family, which can attract customers who want personal service and feel a sense of community.
Crowd
Crowd attributes on Google My Business lets potential customers know how busy your business usually is. These features help users choose the best times to visit depending on whether they like busy or quiet places. Important crowd attributes are:
- Usually busy
- Usually not busy
- Popular times
Usually busy means that your business gets a lot of customers at certain times. This can attract people who like a fun and lively environment. On the other hand, usually not busy means your business is calm, attracting customers who like a more laid-back atmosphere.
Popular times provide information about when your business is busiest. This helps customers decide when to visit, whether they want to avoid crowds or be around more people. Updating this information often keeps it correct and helpful for planning.
10 Tips to Use GMB Attributes
Bringing in Remote Workers and Students
Cafes and co-working spaces can draw in remote workers and students by providing free Wi-Fi and comfy seating. Show these features on your GMB profile to attract people looking for a good place to work or study.
For example, a cafe that offers free Wi-Fi and quiet spots can invite freelancers, people who work while traveling, and students who want a good place to focus. Also, having plenty of power outlets and a quiet setting can make their experience even better.
Keeping these facilities updated and making a comfortable place will encourage people to come back and build their loyalty. By focusing on remote workers and students, you can build a special market for your business. This will bring in regular visitors who need your space for work and study.
Meeting the Needs of Eco-Conscious Customers
If your customers care about the environment, it’s important to show your efforts to be eco-friendly on your GMB profile. Things like green products, recycling programs, and eco-friendly methods can attract customers who care about taking care of the environment.
A store that shows it uses eco-friendly packaging and has recycling options can attract customers who want to shop in a way that’s better for the environment. Updating your profile often to show new eco-friendly products can make your business more attractive to this group.
By showing that you care about being environmentally friendly, you can create a group of customers who appreciate your work to help the planet.
Showcasing Unique Features
If your business has special features, be sure to show these on your Google My Business profile. These features can appeal to customers who want to help businesses that share certain backgrounds or beliefs.
Pointing out the special traits can help you connect better with your audience and make your business stand out from others. Keeping your information up to date with any changes or new achievements can make your profile interesting and relevant.
Highlighting what makes your business special can help build customer loyalty and attract a group of customers who appreciate and support your unique background and values. Use GMB images & videos to boost engagement.
Getting the Attention of Pet Owners
If your business is for pet owners or is pet-friendly, showing this information on your GMB profile can help you attract those customers. Words like “Pet-friendly” or “Pets allowed” let customers know they can bring their pets when they come to your business.
For example, a café with places to sit outside that allows pets can attract pet owners who want to enjoy time with their animals. Also, showing things like water bowls or pet treats can make it more attractive to this group of people.
Updating your profile often and adding pictures of pets having fun at your business can make it more interesting and attractive. By clearly sharing that you allow pets, you can bring in many pet owners who like the convenience and friendly environment your business provides.
Meeting Accessibility Needs
If you want to reach people with disabilities or their caregivers, it’s important to show how your product is accessible. Make sure your GMB profile has information about things like wheelchair-friendly entrances, bathrooms, and parking.
By showing these features, you show that you care about including everyone and you’ll attract a wider range of customers. Keep these details up to date and check them often to show any changes.
Giving clear and specific information about accessibility can build customer trust and satisfaction, leading to more return visits. This helps make the customer experience better and improves your reputation as a caring and inclusive business.
Highlighting Flexible Payment Options
Nowadays, many people like to use contactless or mobile payments. If your business takes different types of payments like credit cards, contactless payments, and mobile payments, make sure to show this clearly on your GBP.
This can draw in customers who are good with technology and like things that are easy to use. Showing these payment choices can make checking out easier and better for customers.
Updating your profile with new payment options is an important part of your GMB posting strategy that can help keep your business up-to-date and attractive. Focusing on flexible payment options lets potential customers know they can pay how they want. This makes it more likely that they will complete their purchase.
Emphasizing Health and Safety
Health and safety are very important to many customers, especially because of the COVID-19 pandemic. You can make customers feel safe by showing that your business cares about health and safety.
You can do this by mentioning that masks are required, that staff wear masks, and that hand sanitizers are available. For example, a gym that focuses on thorough cleaning and keeping people spaced apart can attract members who worry about their health.
Updating these features often to match current safety methods shows customers that you care about their safety and are willing to adapt. Giving clear and correct information about health and safety rules can help people trust your business.
Regularly Update Attributes
It’s important to regularly update your GMB details to keep your profile accurate and interesting. GMB Attributes give important details about what your business offers, like its features, services, and facilities, making it easier for customers to choose wisely.
Make sure that all details are up-to-date and correctly show how your business works. Frequent updates show Google and possible customers that your business is active and engaged, which can help improve your local search rankings.
Also, keeping your information current helps customers trust you because they can count on what you say. Make a plan to check and refresh your GMB details often, especially when you change your services or have new ones to offer.
Use Google My Business Insights
Using Google My Business Insights helps you get useful information about how customers engage with your profile and what features catch their interest the most. By looking at data like what people search for, how many times they view your profile, and what they do, you can learn more about how your audience acts.
This information shows what parts of your profile are doing well and where you can get better. Checking GMB Insights often helps you make choices based on data and improve your feature choices to serve your customers better.
This ongoing improvement keeps your profile interesting and up-to-date, helping more people find you in local searches and bringing more customers to your business.
Integrate Attributes with Marketing Strategy
Using Google My Business attributes in your marketing plan helps keep your messages the same everywhere, making your marketing more effective. Show the attributes you’ve mentioned on your GMB profile, in your advertising.
This includes your website, social media, and emails. For example, if your business is run by women or allows contactless payments, highlight these points in your ads to draw in customers who share similar values and like easy payment options.
This clear communication makes these qualities more important and helps more customers notice them. By using GMB attributes along with your overall marketing plan, you can create a clear brand image that shows what makes your business special.
To Conclude
Google Business Profile attributes are helpful features that can improve how your business looks online and help you reach specific types of customers. By clearly showing these features you can attract different kinds of customers and give them a personalized experience.
Regularly updating this information keeps it up-to-date and trustworthy, helping you gain credibility with potential customers. Also, including these features in your marketing plan makes them more effective, allowing you to reach more people and increase your visibility in local searches.
Using GMB attributes smartly not only helps people interact more but also brings more visitors and sales to your business. Following these tips will help you build a strong and attractive GMB profile that connects with your target customers, which will help your business grow and succeed.
FAQs
How do GMB attributes help my business?
GMB attributes give clear details about your business, focusing on special features and services that could attract customers. These features can make your profile more useful, help it show up better in local searches, and draw in the right audience. By clearly showing what makes your business special, you can meet the specific needs and likes of customers, which will help bring more people to your business and keep them interested.
How do GMB attributes help create trust with customers?
GMB details give clear information about your business, helping customers choose wisely. Features like wheelchair-accessible entrance or family-owned help create trust by showing that you care about including everyone, providing good quality, and supporting community values. Having correct and current information helps customers trust your business and feel confident about it.
How can I use GMB attributes to show what makes my business unique?
Use special features that highlight what makes your business different, like women-led or veteran-owned, to stand out from others. These qualities appeal to customers who care about certain causes or values, making a deeper bond with your audience. Showing what makes your business special can help you stand out in a busy market.
How to use GMB attributes to draw in families?
Features like a kids’ menu, high chairs, and a play area can draw in families by showing that your place is friendly for families. These qualities help parents see that your business can meet their needs, making it easy and fun for families with kids. Promoting these features can help create a group of loyal customers who are families.
How often should I check and update my GMB attributes?
Keep checking and updating your GMB attributes so they correctly show what you offer and how you operate. Try to review your qualities at least every three months or whenever there are big changes in your business. Updating your profile helps build customer trust, makes it easier for people to find you, and gives potential customers the right information to make smart choices.
