Although a good strategy and skilled people are important, using the right tool can make your content marketing tasks easier and more efficient. There are lots of tools for content marketing. Some are free or cheap, and some are very expensive.
Content marketing tools do many things, like coming up with ideas, making content, promoting it, improving it, and more. The tools and technology for content marketing are increasing every year. This is cool because it means that if you have a problem, you can likely find a software to help you fix it.
But it’s also a lot to handle. How can you tell which of these tools are good for you? This post will make those decisions easier for you to understand. We will list the best content marketing tools that you can use right now.
What is Content Marketing?
Content marketing is when you create and share information to promote your brand. To make your content marketing work, your content needs to be useful and provide something good to your readers. If done well, your content marketing will:
- Improve how easily people can find you on the internet
- Establish expertise and credibility
- Attract natural leads to your site
- Improve your presence on the internet
- Increase the amount of products or services you sell
Content marketing is really important for both online and physical businesses. It helps a lot in being successful in your industry. Having the right tools for the job helps you do better than your competition, which means you’ll show up higher in search results and get more visitors to your website. Hiring a full-time content writer is pivotal in elevating your content marketing strategy, ensuring consistent, high-quality content that engages your audience and drives your brand forward.
What is a Content Marketing Tool?
A content marketing tool is a program or website that helps with creating, improving, sharing, and analyzing content for marketing. These tools help people find keywords, come up with ideas for writing, plan when to post things, take care of social media accounts, analyzing performance, and more.
Content marketing tools are available in different types, like tools for finding keywords, systems for organizing content, platforms for managing social media, dashboards for analyzing data, and software for improving search engine results. They have various features to help content marketers and businesses with their specific needs.
What Are The Common Features of the Best Content Marketing Tools?
No one tool can do everything you need for content marketing. However, the most helpful tools have some things in common. Understanding what these are will help you evaluate new apps and determine if existing ones are appropriate. Here are some things to consider when looking for the best content marketing platforms for you.
Flexibility: It should be easy to join and easy to adjust as your business gets bigger. Search for different price options and don’t commit to long contracts. Good providers don’t have to make you stay with them to keep your business.
Simplicity: Complicated tools make it difficult for marketers to work quickly. You may want many features, but they should all be easy to understand. This will help everyone work well and make it easy for new employees to start.
Support: Even if a tool is simple, you might still have questions or problems. Ensure that there is a team available to help quickly with any questions or problems.
Community: When a lot of people use a tool, it shows that the tool works well and it also means there are more people who can help you if you need it. Check out online discussion groups and social media sites to get ideas and find solutions.
30 Best Content Marketing Tools
HubSpot
HubSpot’s tools and systems can grow as your business grows, making it easy for you to expand. It has lots of tools for marketing content, and you can try many of them for free.
It has a powerful marketing system, a good website manager, and a free system to keep track of your customers. This means that no matter what stage your company is at, HubSpot has a way to help you create your content marketing plan.
HubSpot also creates products that sales and service teams can use. Therefore, it can be the main control for your entire business. So, if you want to grow your business, HubSpot has all the tools to help.
Pricing
- Professional – $890 per month
- Enterprise – $3600 per month
Google Docs
Google Docs is like a kitchen for content marketing. It’s where all the work is done before the final presentation. We think most content marketers use Google Docs to write their articles. This is the best way to work together with others, and it’s also simple and enjoyable to use.
You can quickly send files to your team with just a few clicks. You can also let certain people edit and see their remarks using the “suggestions” and “comments” tools. Also, you can often upload Google Docs directly to your CMS.
If you use WordPress, you can use a tool called Wordable to help you. Google Docs is free to use, can be found everywhere, and is easy to use. There are not many reasons to not use it. If you know how to use word processor apps, you should definitely have Google Docs.
Pricing
- Free
Planable
Planable is a tool for planning and creating marketing content. We like Planable because it helps us plan, create, review, and work together on content for social media, blogs, newsletters, and other channels. It’s useful for teams within a company and for working with clients.
Planable’s Universal Content is a set of tools that make it easier for marketing teams to create high-quality content in any format without needing to constantly go back and forth between team members. You can make schedules for your pictures and plan out what you want to post right away.
Each project can include customized approval processes that save a lot of time when working with clients and outside teams. Each person can have their own special job and powers that help keep things fair.
Pricing
- Free
- Basic – $13 per user per month
- Pro – $26 per user per month
AIOSEO
AIOSEO is a strong and easy SEO tool that has been installed by over 3 million people.
One of the most important things in content marketing is making sure your website shows up in search results. Ultimately, your content needs to be seen by the right people in order to be effective.
And that’s exactly what AIOSEO was made to help you do. It has lots of great tools and parts to help you set up your SEO settings correctly. It also has other strong tools for marketing content to help content marketers reach the right audience.
A good example is social media integration. This module makes it really easy to link your website to your social media accounts. So, you can make sure your content reaches more people on the social media platforms you like.
Pricing
- Free
- Basic – $49.60 per month
Airstory
Airstory is great for writing academic papers and gathering research. You can stop writer’s block using Airstory. This app helps you keep your notes, ideas, and research organized and allow you to save them in one place.
If you want to improve your writing and work better with others, Airstory is a great tool for writers. If you are constantly switching between Evernote, Google Docs, Google Drive, and have lots of tabs open for research, you should try using Airstory.
This tool lets you save quotes, images, and media and easily add them to any writing app by dragging and dropping. It is a great tool for working together and for writers too.
Pricing
- Basic – Free
- Pro Writer – $25 per month
- Heavy Duty Writer – $125 per month
Semrush
Semrush is a marketing tool that helps you find information about your competition in search results. This can help your website to be seen more when people search for certain words.
It also helps you understand what your competitors are doing to advertise online and get more traffic to their website. All of these features make it a great tool for content marketing. One thing Semrush is really good at is finding the right words to use in online searches.
This plugin does more than just show how hard a keyword is and how often it’s searched for. It also tells you why people are searching for your keywords, so you can make content that is useful to them.
Semrush can help you to find good words to use on your website and to see what your competition is doing. It also has a tool to help you write better content that is easy to read and will help your website show up in search engines.
Pricing
- Pro – $129.95 per month
- Guru – $249.95 per month
- Business – $499.95 per month
Infinity
The Infinity platform is made to help teams work together better, and it can grow and change as needed. You can organize it the way you want and make sure your team stays on schedule with all content marketing tasks.
You can create tasks, give them to your team, and keep track of due dates with just a few clicks. Also, you can choose from 7 different ways to see your content plan in a way that works best for you – like on a Kanban board, a calendar, or just a list.
You can write comments on tasks and see all the conversation about each task. Also, there are automated tools that can be very helpful if you want to make manual tasks easier or set reminders for important things.
The software can work with different tools like Google Calendar and CMS to make your work easier. Add more than 50 templates to help you get started, and you have a complete tool that makes working easy.
Pricing
- Pro – $12 per person per month
- Pro Unlimited – $199 per month
Also Read: Informational Content: The Key to Engagement (How to Write Them)
Grammarly
Grammarly can be used for writing in emails, documents, and social media. It does more than just check for spelling mistakes. It also helps make your writing better by giving you feedback and suggestions while you are writing.
In addition to helping you avoid simple mistakes that could make your audience dislike you, these benefits will also make it easier for people to understand and enjoy your writing. The outcomes are stronger messages that people trust, easier ways for people to buy things, and in the end, more products sold.
Once you link Grammarly to your internet browser, you will see the app checking all the words you type. Their browser add-on works with Chrome, Safari, and Firefox and gives a basic grammar and punctuation checker for free.
Pricing
- Basic – Free
- Premium – $12 per month
- Business – $15 per person per month
Yoast
Yoast is a single WordPress plugin that helps with everything for SEO, like making sure content is good for a certain word, previewing and fixing meta-descriptions and URL names, handling technical SEO tasks, and suggesting good links within the website.
The red, yellow, and green symbols help you see if you’ve made your page as good as it can be, or if there’s more to improve. We like Yoast because it’s easy to use and one of the best SEO tools for WordPress.
They have more than 9 million downloads and a rating of 4.9 out of 5 stars in the WordPress marketplace. Also, everyone we know who uses WordPress uses Yoast. It’s a really good plugin.
Pricing
- Basic – Free
- Premium – $99 per year
Buzzsumo
Buzzsumo is a helpful tool for researching content marketing. Buzzsumo makes it easier to find popular people to promote products and to find good content to share, which is great for people who are busy.
One of the main things it can do is help you figure out which content works best for any topic or competitor. You can see numbers like how many times something was shared on social media, how many websites are linking to it, and which popular people are sharing it.
Buzzsumo can help find popular topics and headlines on different platforms for content strategy. They have good reports about influential people so you can see who the important leaders are for a specific topic.
Pricing
- Content creation – $199 per month
- Pr & Comms – $299 per month (5 users)
- Suite – $499 per month (10 users)
- Enterprise – $999 per month (30 users)
Ahrefs
Ahrefs is good for simple SEO research, and can also handle more detailed projects like performance reports. You can choose how often you receive these reports so that you’re always informed.
It’s really helpful for keeping track of how well your keywords are doing and seeing what your competitors are using. Each time we feel like we fully understand how Ahrefs works, we discover a new feature that excites and impresses us.
Simple things like researching keywords or analyzing a website are really great. We really like using Ahrefs for SEO and we use it almost every day. We also like reports that show the best pages on a website and what keywords competitors are ranking for that I am not.
Pricing
- Lite – $99 per month
- Standard – $199 per month
- Advanced – $399 per month
- Enterprise – $999 per month
Brafton
Brafton is a unique and complete content marketing platform that helps you with everything from coming up with ideas to tracking the results. It has a special tool for marketing content. It helps you with everything from planning and creating content to publishing and reporting on it.
You can start using Brafton right away without needing to set anything up or configure it because it has easy tools to use. Because you can look at the whole content marketing process, you can use different tools like in-app messages, content calendars, setting up campaigns and projects, content libraries, scheduling content, and more.
When you start a new project, Brafton gives you detailed information about how well your team is doing. You can link this information to tools like Google Analytics, SEMrush, and Search Console.
Pricing
- Content Creation – $1 per word
- Technical SEO – $200 per hour
- SEO Audit – $600 – $8000
Hemingway
Hemingway is a tool that helps make writing better. It will help your writing stand out and be easy to understand so the people you are trying to reach can pay attention to the main idea, not how you wrote it.
Type or copy your text into the website or app to create a “Readability” report. The software uses various colors to show where things can be made better. Hemingway also checks how easy or difficult your writing is using the Automated Readability Index.
This algorithm figures out which US level of grade a reader needs to understand what you wrote. A lower grade level like 6th grade means more people can understand your writing, but some topics may still need complex words. Get rid of confusing words and lower the level to make it easier for people to understand.
Pricing
- Free
Vidyard
Vidyard is a tool that helps you put videos on your website and share them with others.
Vidyard has tools to see how well your videos are doing and how to make them more engaging. It helps businesses know what works and how to make their content better.
They also have a way to help you sell more, but we are most familiar with the way they help with advertising. Vidyard has strong video analytics. You can do A/B tests and customize videos.
You can also make viewers give their contact information after watching a video for a certain amount of time. Also, they can help make your videos easier to find on search engines and work well with different customer relationship management, email, and social media tools.
Pricing
- Free
- Pro – $19 per month
- Plus – $59 per month
Mailchimp
Email marketing is a popular tool for many businesses to market their content. But, which company should you choose? It all depends on what you need, but MailChimp is the top choice for millions of customers.
With MailChimp, you can get to your dashboard on your phone and computer. There are many great things about this, but the best one is that you can make a list of people who really like your emails. You can also keep an eye on them.
You can also keep track of numbers like how many people open and click on your emails, and how many people sign up for or stop getting your emails.
Pricing
- Free
- Essentials – $4.61 per month (500 contacts)
- Standard – $6.88 per month (500 contacts)
- Premium – $137.75 per month (500 contacts)
Loom
Loom is flexible and easy to use. Use it to help answer questions or explain difficult topics that need pictures or diagrams. It is a basic tool, but it can be used in powerful ways, even outside of content marketing. It lets you make, change, and save videos of your screen, and then share them.
You can use Loom to create and add tutorials for technical explanations. We really like it in terms of how it’s organized. It’s helpful for asking fast questions or explaining ideas to other team members without needing a long meeting.
Pricing
- Free
- Business – $12.50 per month
Hootsuite
Posting content on different social media platforms is great for your business. However, it also requires a lot of time. That’s why lots of people use Hootsuite to plan and schedule social media posts when most people will see them.
This tool helps you plan when to share your great content without doing it yourself. It allows you to write posts, plan when they will be posted, see your social media schedule, and look at your recent posts all in one place, so you won’t forget to share things online.
Also, similar to other companies, Hootsuite has added artificial intelligence. OwlyWriter AI makes up captions and ideas for posts. You can link Hootsuite to more than 35 social media sites.
Pricing
- Free
- Professional – $99 per month
Movavi
Movavi Video Editor is a good choice for people who are new to editing videos and want to make videos that look professional, even if they don’t have any experience. The easy to use design and ready-made templates make it very simple to create good videos quickly and without spending a lot of money.
Movavi Video Editor lets you edit both videos and photos in one place. It saves time and makes your work easier. Also, the ready-to-use templates make your videos look slick and professional, even if you are not good at designing.
In addition to its basic features, Movavi Video Editor also has some amazing extras like AI background removal, AI motion tracking, and 8x AI upscaling. These tools make your videos look better and add a special touch to your content, no matter if you’re not very good at editing videos.
Pricing
- Video Suite – $94.95 per year
- Video Suite + Photo Editor – $104.95 per year
- Unlimited – $155.95 per year
Trello
Trello keeps all of your team’s projects in one place and can be changed to fit your needs as they change. When you begin making content, you will need a way to organize the process. This is especially true if you have a lot of staff writers or guest writers.
Trello is an easy tool for organizing and managing projects. It can be used for lots of different things. Actually, you can use it for many things like testing growth, managing sales, and planning product features.
Pricing
- Free
- Standard – $5 per month
- Premium – $10 per month
- Enterprise – $17.50 per month
QuestionDB
It’s difficult to think of ideas for blog posts. That’s why we are really excited whenever we find a tool that makes this process easier. QuestionDB is a simple tool that can help you think of many ideas for blog posts.
To use it, just type in what you want to write about. QuestionDB will search the internet for questions that people are asking about that topic.
By default, QuestionDB puts the most popular questions first, which means the ones that get asked the most. That’s definitely helpful. Sometimes you want to know what people are interested in on a topic. The good news is that you can organize by “Topic”. This puts the results into required groups.
Pricing
- Solo – $15 per month
- Agency – $50 per month
Also Read: How to Find the Right Content for Different Stages of Content Marketing Funnel?
Airtable
Airtable can store a lot of data in one place, like spreadsheets, and we can use filters to organize it the way we want. It is a tool for managing projects, it’s a bit more complex, but also customizable. It can also be used for trying out new ideas to grow and making documents for the team.
It’s like a mix of spreadsheets and Trello. Once again, Airtable can be used in many ways, like, planning for writing and publishing content, managing influencers and writers, and
keeping track of marketing campaigns.
Pricing
- Free
- Team – $20 per month
- Business – $45 per month
Google Analytics
Use Google Analytics to see how people discovered your website and watch how visitors behave. When discussing content marketing tools, it’s important to talk about how to measure their effectiveness. It is used a lot online. It’s simple to use and it doesn’t cost anything.
It can be very useful if you are good at technical stuff and can set up things correctly. You can track things like form submissions and product purchases, and also set up events for things like how far someone scrolls on a webpage.
The best part is that you don’t have to do anything to access all of this information. Just create a Google Analytics account, put the given code on your website, and you’re ready to start. It will start to keep track of the information from your website on its own.
Pricing
- Free
Hotjar
Hotjar can help you understand how users interact with your website by providing heatmaps, visitor recordings, and feedback forms. Hotjar’s tools help business owners understand how visitors feel when they use their website.
It is good for people who sell and advertise, designers, and people who study and find out about things. Hotjar is the tool we like to use to understand how people use a website. While Google Analytics can show you what and where users are doing on your website, Hotjar can help you understand why they are doing it.
They also offer some measurement tools like heat maps. These help you see where your visitors are clicking and moving on the page. You can use HotJar for finding cool ideas for content, other than just for conversion rate optimization.
Pricing
- Basic – Free
- Plus – $32 per month
- Business – $80 per month
- Scale – $171 per month
Google Optimize
Google Optimize uses their analytics and statistical tools to help businesses figure out what people like on their website and how to make it better. Statistical modeling tools can imitate real-life situations to help you with any tests you want to do.
Google Analytics helps us track numbers and Hotjar helps us understand our readers better. This means we can learn a lot about our readers and our website. What if we want to change our blog or landing pages? Google Optimize helps you with it.
We have experience in improving websites, so whenever there are enough people visiting a site, we like to compare different versions to see which one works better. There are lots of tools available for this, but we chose to mention Google Optimize because it doesn’t cost anything.
It’s also a good choice for beginners to practice with. If you want to look at other choices, you can read an article that compares different options in the market. However, Google Optimize is a good place to begin.
Pricing
- Free
Mutiny
Mutiny uses advanced AI technology to recommend content. The features on its website help users to easily change their website and see the changes right away. A/B testing is one thing, but personalization is also worth looking into.
A/B testing is like a short test, while personalization lets you give different experiences to different groups of people. For instance, you can focus on reaching people who use mobile phones by using various popup forms.
With Mutiny, you can focus on people who have read three blog posts and offer them a specific ebook. You can also reach out to people who read most of a blog post by using a call to action within the text. You have many options, but they depend on your time, money, imagination, and what is most important to you.
This tool is made for businesses that sell to other businesses. If you have an online store, you might want to consider using a different tool like CMS Hub. Mutiny is a new and talented player with many features that work well.
Pricing
- Custom plans
Ubersuggest
Ubersuggest helps people improve their online presence and get more visitors without having to pay for ads. Ubersuggest helps you make better content by finding good keywords, coming up with new ideas, and looking at what your competitors are doing.
It gives ideas for topics to write about, and places to link to, so that people can make interesting and search engine-friendly content. Ubersuggest’s easy-to-use layout and design make it easy for marketers, business owners, and website owners of all levels to use.
Furthermore, if you want to make your brand more well-known, rank higher in search engines, or get more customers, Ubersuggest has the tools to help you do well online.
Pricing
- Individual – $12 per month
- Business – $20 per month
- Enterprise – $40 per month
TheStocks
TheStocks brings together lots of free photo websites in one place, so you don’t have to spend time looking for them. Good content marketing usually has pictures, so it makes sense to have a stock photo site on our list of content marketing tools.
TheStocks puts together a lot of free stock photos from different websites like Unsplash and Pixabay. Just enter what you want to find into the search bar, and it will show pictures from different places.
Pricing
- Free
Canva
Canva is a platform for graphic design that allows users to create various designs and visual content for social media, presentations, posters, and other marketing materials. It offers a wide range of templates and design tools to help people make professional-looking graphics easily.
Canva is easy to use and lets people who aren’t experienced in design make infographics and other materials for print, social media, and blogs. If you need to create your own pictures instead of using stock images, Canva is a good choice.
This tool is perfect for creating images for content marketing, such as social media, blogs, and Twitter. It can be used for many things. You can use one of their templates or make a new design from the beginning. If you can move things with your mouse, you can make things with Canva.
Pricing
- Free
- Pro – $14.99 per month per person
- Teams – $29.99 per month for first 5 persons
Adobe Photoshop
Adobe Photoshop can help you create and edit visual content for your marketing strategy. It can be used for many different things. Adobe Photoshop tool will make your work look really good and give you more freedom to create different designs.
What if you want to create your own pictures, but you’re not very good at graphic design? In this situation, Photoshop is considered the best. It’s good for editing pictures and making images for Facebook, blogs, and tutorials.
We think having some skill in using Photoshop can really help. Learning how to use Photoshop well will help businesses and marketing teams make their own unique designs and materials, instead of just using pre-made templates.
Pricing
- Photoshop + Lightroom – $19.99 per month
- Photoshop + Adobe Express Premium – $22.99 per month
- Creative Cloud – $59.99 per month
SquidVision
Squidvision is really good for content marketing and making sure you get the most out of your content. If you want to know how much money your SEO efforts are making, SquidVision is the perfect solution.
SquidVision shows us which parts of your blog are getting the most attention and making the most money. There are many heatmap tools available, but what makes SquidVision unique is that it shows how much money each page, button, and link makes.
This means you can see how much money each blog post has made, and you can also see which actions in the blog post are making money. You can improve the CTAs that are not working well.
You can move your mouse over any revenue bubble on a heatmap and a bigger revenue bubble will show up with details of clicks, trial sign-ups, and revenue for that button or link.
Pricing
- Porthole – $49 per month
- Clear Waters – $99 per month
- Visionary – $199 per month
Wrapping Up
Good content marketing needs people who are good at it and can come up with creative ideas. Technology helps you work faster and smarter to make more money. Good tools help small businesses to compete with bigger ones by giving them flexibility, room to grow, and expert help.
Using content marketing tools won’t fix a bad content strategy but they will definitely help you finish the job more quickly and efficiently. These tools help companies do things like design, analyze data, work together, and manage projects.
While there are a lot of content marketing tools, the above list has the best ones for most of your marketing needs. Test them and see how they improve your way of creating and executing content. We really hope it optimizes your content and is very useful for your site visitors.
FAQs
Can content marketing tools help manage content on different platforms?
Yes, content marketing tools can help you manage content on different platforms like websites, blogs, social media, and email newsletters. Most of these tools help with making schedules, planning out content, and linking different platforms together. This helps marketers to create and share content smoothly and regularly across various channels.
How can content marketing tools help us understand if our content campaigns are working effectively?
Content marketing tools help marketers track how well their content is doing. They can see things like how many people are visiting their website, how engaged people are with their content, conversion rates, and return on investment. Marketers can use these numbers to see how well their content campaigns are doing and figure out what they could do better.
Can all businesses of all sizes use content marketing tools?
Yes, content marketing tools are for all types of businesses. Some tools have extra features for big companies, but there are also cheap and easy-to-use options for small businesses and people who do marketing on their own. No matter if you work alone or in a big marketing team, there is a content marketing tool that is right for you and your budget.
What are the advantages in having content marketing tools?
Content marketing tools help make it easier to create and share content, improve how productive you are, make your content better with data, make it easier for people to find your content, and get them interested in it, and overall get better results from your marketing.
Can content marketing tools be used by teams to work together on creating content?
Yes, a lot of content marketing tools have features that let people work together, leave comments, track changes, and assign tasks. These features make it easy for team members to work together on creating, reviewing, and approving content, whether they are in the same office or working from different locations.
