What is the Best Time to Post on TikTok?

The best time to post on TikTok can vary depending on your audience and content. It is important to know when the best time for your TikTok post will be so that your video can reach as many people around the globe.

When TikTok emerged into the social media world, hardly anyone could imagine how popular it would grow. With over 2 billion downloads worldwide, TikTok is the world’s 7th most popular social media platform. It is a social media app focused on short videos. Many people consider it as a bite-sized YouTube version with videos ranging from 5 to 120 seconds in duration.

TikTok says they are “the leading destination for short-form mobile videos” with a mission to “inspire creativity and bring joy.”Users can access a wide variety of filters, effects, and music to make catchy videos. TikTok tracks have a high meme power, which has made the app a big hit. Lil Nas X’s jam “Old Town Road” has approximately 67 million plays on TikTok, and then the single ranked #1 on the Billboard Hot 100, where it stayed for 17 weeks!

TikTok makes content discovery easy for users. The For You Page delivers a bottomless video stream curated by the TikTok algorithm. The video feed plays the minute the app opens and then attracts viewers quickly.  70% of users spend an hour or more on TikTok every week and many of them also opt for social media marketing services to make it big on the platform.

So what is a TikTok account? It helps you to log in to the app to make and share short videos using effects, music clips, and filters. If your videos attract maximum eyeballs and engagement, you may get eligible for TikTok’s creator fund one day.

Once you log in to your TikTok account, you can interact with other users’ videos, liking, commenting on, and sharing content. You can follow other creators to check their posts. Your actions affect the TikTok algorithm and dictate what kind of videos pop up on the “For You Page”.

When you post at the right time on TikTok, it goes viral and attracts “likes” from influencers and many followers. There is no perfect time to post on TikTok, even for your account. However, you can target sweet spots that can give you the maximum attention.

Keep reading to learn about the best time to post on TikTok.

What is the Best Time to Post on TikTok?

Unlike the best time to post on Facebook and Instagram, which varies according to different studies, there seems to be only one perfect time to post on TikTok at the moment. Influencer Marketing Hub, which analyzed engagement rates for 100,000 TikTok videos, has found that the best time to post on TikTok is Tuesday at 9 am, Thursday at midnight, and Friday at 5 am.

You can consider the average best times to post on TikTok. Below is the breakdown of the study that reveals the sweet spots on when to post on TikTok:

• Monday: 6 am, 10 am, 10 pm
• Tuesday: 2 am, 4 am, 9 am
• Wednesday: 7 am, 8 am, 11 pm
• Thursday: 9 am, 12 pm, 7 pm
• Friday: 5 am, 1 pm, 3 pm
• Saturday: 11 am, 7 pm, 8 pm
• Sunday: 7 am, 8 am, 4 pm

Source: Influencer Marketing Hub

Here are some of the general broader patterns:

• People check into TikTik multiple times a day.
• As the week starts, users tend to check the posts earlier
• Tuesday and Saturday’s perfect time slots are somewhat close. So, you should capitalize on that.

You might be surprised to learn that there are actually different best times for posting on TikTok:

What is the Worst Time to Post on TikTok?

As per the study, the worst times to post on TikTok are as follows:

• 5 pm, 6 pm, and 9 pm every weekday
• 10 am to 3 pm on Sunday to Wednesday,
• 12 am to 4 am on Friday through Monday,
• Any time after 9 am on Tuesday

The Best Time to Post: TikTok vs Instagram

You can find several studies and findings for Instagram. Surprisingly, we can’t see much overlap in timing on Instagram and TikTok, maybe because of the demographic differences between the social media platforms.

Instagram’s oldest age group is 25 to 34 years, while TikTok’s is 10 to 19 years, reflecting their quite different lifestyles. TikTok is not only for Zillennials. The only times which overlapped were 6 am on Mondays, 5 am on Fridays, and 7 am on Sundays.

Why Should You Find the Perfect Time to Post on TikTok?

To reach maximum people and grow popular on TikTok, you should find the best time to post.

Here are the three key reasons to find the best time to post on TikTok:

1. TikTok’s High Organic Reach

TikTok has an exceptionally high score of 118%! Among the most popular social media platforms, Instagram has an organic reach of  9.4%, LinkedIn has 5.3%, and Facebook has 2.2%. Their organic reach may not be high for long. So, you should make most of this high organic reach level and build your account credentials.

2. Social Media’s First Google Page is the “For You Page”

TikTok algorithm curates a customized section of videos depending on the user’s interests based on videos in those preferences, which are receiving likes, comments, and shares. If you post at the right time, you attract more likes and shares and increase your chances of displaying on the “For You Page (FYP)”.

Source: Neil Patel

3. Maximum Engagement

When you post at the right time on TikTok, it maximizes your engagement. An increasing engagement gives you more insights into what your target audience likes the best. You should make and post videos on things your audience lives to do at those best times. Posting at the right time may also take you to the right content sometimes.

How to Find the Right Time to Post on TikTok?

As every TikTok account is different, you should find the right time to post on the platform.

Here are some of the ways to do so:

1. Build Your Personas

Building your personas is crucial in all social media marketing strategies. Ensure you have a full understanding of the lifestyle of the TikTok audience. This helps you create personas and put yourself in their shoes on a normal day.

You should know their busy times, stresses, boring times, downtime, and socializing times. For instance, if children are your target audience, they tend to be active on TikTok immediately after returning from their school. If your target audience is corporate professionals, they tend to be active during lunchtime or late at night.

It will help you get a ballpark range of when your target audience is most likely to be active on TikTok. Then, you can select the themes for your social media content.

2. Create a Pro Account to Access Analytics

You can create a pro account for free. Visit your TikTok profile, tap the hamburger icon in the top right of your screen and select ” Privacy and settings”. Then, tap “Switch to Pro Account”.

Once you set up a pro account, you can access analytics by tapping on that same hamburger icon, then ” Privacy and settings” and “Analytics”. These include the following elements:

• Content: views from every video in the last 7 days, which were on the FYO, and individual insights for every video.
• Followers: total count, gender, top territories, and the holy grail(peak engagement time)
• Overview: follower count, profile views, and video views over the last 6 days or 1 month.

Accessing all sorts of analytics on a smartphone doesn’t work that perfectly for many. Moreover, desktop analytics give you more useful information, which you can export.

To check analytics data on your desktop, hover over your profile picture in the top-right of the device screen and click ” View Analytics”. Then, you can see the Content tan on the screen.

You don’t need to tap on every video on your device to check individual performance metrics. You can also export all the data to a spreadsheet to see them all together. The data includes the following elements:

• Likes
• Comments
• Shares
• Day and time posted
• Views
• Average watch time
• Traffic source (FYP or followers)
• Reached territories

The data above helps to identify patterns, which give you hints on the best time to post on TikTok the best content.

3. Learn How to Evaluate Analytics

If your followers are most active at 7 pm, that doesn’t mean you need to post at 7 pm the  YouTube video on TikTok analytics. Owen Video said that even though his peak time is 6 pm, he will post on TikTok around 1 pm so the videos can start gathering engagement and then trend at the peak time.

4. Check Your Other Social Media Platform Analytics

Have you recently started using TikTok? You may not have sufficient data to work with to check your followers’ engagement patterns. In the meantime, you can check the analytics of other social media platforms to find when your followers are the most active.

Native analytics may not show you the right posting time, but you can get audience insights and hints. You can also use social media management platforms, like Hootsuite, to learn the best time to post on TikTok.

5. Consider Influencers or Competitors in Your Field

Two TikTok accounts are not the same, but you can get a rough idea of when to post by looking at the current popular accounts among your target audience.

As such users most often nail down their prime posting times on TikTok, follow them for some time until you have your analytics to monitor.

Also, Read

• How Much Do TikTokers Make?
• How to Hack Instagram Algorithm to Get More Views
• What is the Best Time to Post on Facebook

Tips and Tricks to Get More Engagement on TikTok

Social media marketing is mainly about posting the right content at the right time to reach maximum people.

As now you know when should you post on TikTok, let’s discuss this and tricks to increase your engagement below:

• Focus on Creative Relatability

As people are complicated, they live with surprises and familiarity at the same time. TikTok is the platform where these two can work simultaneously.

In an interview with Agility PR, Grace Hayes talks,“’ shareable sweet spot,’ combining relatability with something that’s never been done before. The Internet loves the unexpected.”

• Follow the Headline Approach

A headline needs to be catchy to capture maximum attention. So what is an excellent headline which draws you in before you skip past it? A good headline should strike a chord with people and provide only enough information to capture people’s attention. But, they should also feel like knowing more by clicking on the headline.

Headlines that hook are usually questions, bold claims, and emotional and surprising facts. Below are some of the headline examples and templates that may work well for your TikTok videos:

• Why/how to ____ even if you _____
• Everything you know about _____ is wrong.
• The truth about ______
• X things about ____ you wish you knew sooner
• This is why I don’t _______

• Do Something More Than Dance

According to a study by SEMRush, popular dance videos attract more plays than other genres, they also get fewer comments and shares. 51% of viral videos feature a person speaking and looking at the camera. You should also try to do that and give some good expressions as an add-on!

• Make 15-Second Duration Videos

Dan Slee, a digital communications expert, found that the maximum TikTok video duration is 15.6 seconds. After watching the top 100 TikTik videos in 2019, he found that 89$ of them were of maximum 20 seconds long, while only 2% ran the optimum duration.

The social media platform allows this original video duration, which went from 15 seconds to 1 minutes and now 3 minutes. However, TikTok live is an exception.

• Share Positive Stuffs

Post your sad stories on Facebook or any other platform but not TikTok. According to the same study by SEMRush, 58% of viral videos were of happy and funny nature, 24% for surprise, 9% anger, 4% sadness, 3% fear, and less than 1% embarrassment.

Humor always trends on TikTok. Though humor is not a genre as you can add it to any category or industry, mainly with the relatability specified in the first point.

• Follow a Rhythm or Format

When you post more videos, you tend to show up more on others’ FYP. But, it may not happen all the time. TikTok recommends users to post 1 to 4 times a day but don’t post won’t post.

You should follow a rhythm or format and genre that people like and you can create variations. Post them when you have content that can impress the people.

• Stay Updated With the Latest Trends and Challenges

Going against the tide will not work when it comes to posting on TikTok. Add viral sounds, participate in trending challenges, do duets, and make sure you stay updated with all the latest trends.

TikTok is the platform to find the limitless thread of videos, which may just direct a viewer to yours. Add relevant hashtags to your post so you trend on the platform.

• Don’t Put Excessive Efforts

TikTok is a platform to spread humor and happiness. If you try too hard when making a video, your efforts may not bring the desired results.

So, don’t stress, be yourself, and have fun wreaking videos. If you make funny videos, you can easily relate to many viewers.

In a Nutshell

As TikTok has over 1 billion users making and posting mostly fun videos, you need to do something to stand out in a crowd. Posting at the best time can always help you to grow. Make sure you post your videos on Tuesdays at 9 am, Thursdays at midnight, and Fridays at 5 am.

You should find the best time to post on TikTok to make the most of high organic reach, appear on the FYP, get fresh content ideas and learn about followers. Use analytics, audience personas, and engagement metrics on other social media platforms to fix the perfect posting time.

Make funny, creative, and relative posts. Talk to the camera, be yourself, add a catchy headline, follow the latest trends and post at the right time to make it big on TikTok. All the best!

Frequently Asked Questions