Top 15 Ahrefs Alternatives: Free & Paid to Use in 2025

Ahrefs is without a doubt one of the most well-known digital marketing analytics tools in use today. It is extremely useful in growing your organic traffic, monitoring your competitors’ keywords, and significantly boosting your website’s rankings through powerful optimization insights. It can perform every SEO related task from backlink analysis to keyword research, just like a good SEO agency would do for your business. In this post, we will discuss some of the best Ahrefs alternatives worth considering. We chose these apps based on their features and offerings.

Ahrefs’ site explorer is a fantastic dashboard that provides an overview of your site as well as the site of your competitor. It can act as a robust competitor analysis tool, making your strategy better than before.

There are numerous factors to consider when selecting an SEO tool. And, as much as we enjoy Ahrefs, there are some drawbacks. For one thing, it can be quite costly for many individuals and organizations with limited budgets. Furthermore, with all of its advanced features, it can be a little intimidating at first, especially for first-time users.

Top 15 Ahrefs Alternatives to Try in 2025

1. Semrush
2. Ubersuggest
3. Serpstat
4. Spyfu
5. Moz
6. KWFinder
7. Growth Bar
8. SERanking
9. Majestic
10. BuzzSumo
11. SERPed
12. SEO Powersuite
13. Keyword Planner
14. Cognitive SEO
15. AuthoritySpy

There are a number of tools available that can serve as a perfect alternative for Ahrefs. We have curated this list with the best 15 tools so that you do not waste a lot of time researching but have enough data to choose from.

Now that you know about these tools, it is time to read more about them in detail. It will allow you to make an informed decision as you choose a partner for your business.

15 Ahrefs Alternatives to Make a Solid SEO Strategy

Ahrefs is one of the most popular SEO tools due to its features and ease of useability. However, there could be a number of factors that may force you to opt for another tool, so, we have gathered a list of top 15 ahrefs alternatives to help you with the selection.

1. Semrush

SEMRush is a digital marketing toolkit brimming with features and is widely regarded as the best Ahrefs alternative available today. It is ideal for competitor analysis because it generates detailed reports on your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies.

Here’s what makes this popular tool such a strong Ahrefs substitute.

Features

• SEMRush makes it simple to conduct in-depth backlink research and understand the nature and authority of your links.
• You can conduct keyword research to determine the volume of searches for specific keywords.
• SEMRush offers traffic analytics, which can be used to easily assess the performance of a website.
• The tool can also be used to compare domains side by side.
• SEMRush displays insights in the form of beautiful charts and graphs that are simple to understand and analyze.

Pricing: Semrush offers a 7 day free trial post which you can opt for one of their paid plans.

• Pro – starts at $99.95 per month
• Guru – starts at $191.62 per month
• Business – starts at $374.95 per month

2. Ubersuggest

Ubersuggest has quickly become one of my favorite Ahrefs replacements. At the moment, it is ideal if you do not want to pay the $99 monthly fee for Ahrefs. This includes people who are just getting started with SEO or who only need to look up the occasional keyword. This tool, on the other hand, is improving by the day.

Features

• You can reverse engineer your competitor’s SEO strategy using the Domain Overview. You can see how much traffic they are getting, what keywords they are bidding on, and how much traffic they are getting.
• You can obtain a Top SEO page report that identifies which of your competitors’ pages receive the most traffic.
• Ubersuggest also has an easy-to-use keyword research tool that will assist you in locating high volume, low-competition keywords.
• Finally, the content ideas report will assist you in locating proven topics that receive the most traffic and shares in your niche.

Pricing: Ubersuggest offers a free 7 day trial. Post completion of the trial you can opt for any of their monthly or lifetime plans. Their monthly plans are as follows:

• Individual – starts at $12 per month
• Business – starts at $20 per month
• Enterprise/Agency – starts at $40 per month

3. Serpstat

Serpstat is yet another powerful SEO toolkit that includes a variety of useful optimization features. The tool will allow you to compare your pages and determine what works and what does not when it comes to improving search engine rankings.

Serpstat is unique in that it takes a holistic approach to SEO and even includes content marketing ideation tools. You can use these to improve your site’s content and cater to the specific needs and questions of your users, who make up the majority of your traffic. Optimize your content for specific market trends by using market intelligence tools.

Features

• Serpstat can help you find the best keywords for PPC campaigns. The app also suggests keyword variations that may improve search engine rankings.
• Another great feature of Serpstat is that it allows you to easily tailor your keywords to a target language in order for them to rank higher. The database supports a number of different languages. Serpstat is a formidable Ahrefs competitor thanks to the localization feature.
• Serpstat can assist you in tracking content that receives the most social media shares. You can compare the performance of your content to that of your competitors to see what works and what does not.
• Serpstat can also perform site audits and identify potential issues with images, content, duplicate data, and the sitemap, among other things. It can also correct a variety of errors.

Pricing: Serpstat offers the following pricing when paid collectively for 12 months.

• Lite – starts at $55 per month
• Standard – starts at $119 per month
• Advanced – starts at $239 per month
• Enterprise – starts at $399 per month

4. Spyfu

Another Ahrefs competitor to consider is SpyFu. The tool allows you to conduct an unlimited number of searches and projects. In addition, unlike some other utilities that restrict users based on their subscription plan, you can export SEO data without restriction. Simply put, SpyFu allows you to snoop on your competitors and discover their SEO secrets.

Features

• SpyFu can provide you with information on keywords purchased by your competitors on Adwords as well as variations of ads over time.
• You can also use the app to analyze your own domain and see which keywords should be prioritized for increased traffic.
• You can also obtain a list of keywords for which your competitors have been ranking. SpyFu also displays historical SEO ranking data for any domain.
• You could also use the app to find websites that can assist you in obtaining backlinks for specific keywords. The tool suggests websites that have been indexed by popular search engines.

Pricing:

• Basic – starts at $16 per month
• Professional – starts at $36 per month
• Team – starts at $149 per month

5. Moz

Moz aims to simplify SEO by removing all complexities from the equation. Moz Pro assists you in determining what your audience is interested in and has been searching for when they arrive on your website. It is also a highly recommended substitute for Ahrefs. You can then use this information to create effective content.

Features

• Moz has a search visibility score that shows you how your own content ranks for the keywords you have selected.
• The toolkit also assists in identifying potential errors in the website by crawling all pages and checking for anything that obstructs search engine visibility. This helps to ensure that you have higher rankings.
• Moz not only identifies potential flaws, but also makes specific recommendations for you to follow in order to improve your ranking.
• You could also use their proprietary metrics to see if your links are optimized for SEO.

Pricing:

• Standard – starts at $79 per month
• Medium – starts at $143 per month
• Large – starts at $239 per month
• Premium – starts at $479 per month

6. KWFinder

KWFinder is a fantastic SERP analysis tool that will come in handy if you’re looking to test new ideas or determine what your customers really want. As a result, KWFinder is a comprehensive digital marketing analysis suite that will assist you in refining everything from your SEO to your content strategy.

The tool enables you to address many subtle and finer aspects of great SEO, which will be critical in the long run.

Features

• KWFinder assists you in locating and analyzing the most relevant keywords. There are several keyword research and exploration tools included.
• Google Suggest is also used by the tool to find the best phrases for your keyword. The tool incorporates autocomplete and questioning mechanisms. You will also be able to use KWFinder’s autocomplete feature to find relevant long-tail keywords that can help your business.
• The tool includes SERP analysis features that can be used to determine whether a specific keyword is truly relevant. You can also look at how your competitors use keywords to outrank them. The SERP analysis tools in KWFinder also assist you in determining the target audience’s search intent. You can then create tailored content to directly address their queries, gaining higher rankings in the process.

Pricing:

• Basic – starts at $29.90 per month
• Premium – starts at $39.90 per month
• Agency – starts at $79.90 per month

7. GrowthBar

GrowthBar is a Chrome extension that provides instant access to critical SEO data points about any website and reveals the growth channels and keywords that are effective for them.

The tool enables you to investigate best performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, Facebook ads, and other features.

GrowthBar makes it ridiculously easy to implement SEO and grow organic traffic.

Features

• Being aware of keyword competition and search volume. Check out the competitiveness and search volume of any keyword on the planet. Using this simple score, you can decide whether to pursue a keyword in your content/SEO strategy.
• Use GrowthBar to quickly view any site’s backlink profile. That means you can see which backlinks your competitors have and contact them to obtain them for yourself.
• Keep an eye on your competitors. GrowthBar will show you which channels your competitors are using to get traffic.
• Monitor your keyword rankings. In the GrowthBar dashboard, you can track your overall SEO performance over time.

Pricing:

• Standard – starts at $29 per month
• Pro – starts at $79 per month
• Agency – starts at $129 per month

8. SE Ranking

SE Ranking is one of the most brilliant Ahrefs competitors available, owing to its extensive feature set and some very unique functionalities. For example, you can use the tool to find all potential competitors for a specific search query. You can also investigate paid advertisements by your competitors to gain an advantage.

However, SE Ranking is not your typical SEO toolkit. It also includes social media management features, which can be useful for those looking for an all-in-one online presence optimization tool.

Features

• The keyword rank tracker is an excellent keyword research tool for evaluating the performance of your keywords across all search engines.
• In addition to the rank tracker, you can perform a full website audit to ensure that everything is in order. The tool scans all pages, from the homepage to the most obscure links. You’ll be able to see if the images have been properly optimized and if the website is loading quickly enough for your customers.
• SE Ranking also includes a fantastic backlink monitoring tool that will be extremely useful for off-website optimization. Backlinks can be filtered, and the costs of a backlink campaign can be estimated. Backlinks can also be evaluated against specific SEO parameters to determine performance.

Pricing:

• Essential – starts at $31.20 per month
• Pro – starts at $71.20 per month
• Business – starts at $151.20 per month

9. Majestic

For several reasons, it is one of Ahrefs’ best Ahrefs competitors. Because of the rich insights it provides into SEO metrics for any site and its competitors, it is the tool of choice for media analysts and SEO professionals.

The company claims to have mapped out the internet to the point where it now has the world’s largest Link Intelligence database.

Features

• If you’re looking for a tool that will check competitor backlinks and referring domains for a large number of URLs at once, Majestic can help. The Bulk Backlink Checker tool allows you to analyze multiple websites at the same time.
• Majestic’s Search Explorer tool is a great way to find the top-ranking pages for any topic. You can also see what makes these pages rank higher in search results, allowing you to adjust your own SEO strategy to outrank top pages.
• You will be able to use Majestic to evaluate Twitter rankings and see which tweets from a specific user have received the most engagement. Majestic can also help you find the most influential profiles on the internet based on any search query.
• Another useful feature of Majestic is the historical peer-review tool, which allows you to compare your site’s backlinks to those of your competitors. You can compare five sites side by side and see how each has evolved over time.
• Majestic also includes Flow Metrics data in the form of tables and charts, allowing you to see link performance at a granular level.

Pricing:

• Lite – starts at $39 per month
• Pro – starts at $79 per month
• Full API – starts at $319 per month

10. BuzzSumo

Buzz sumo is ideal for businesses that need to completely overhaul their SEO and social media strategy. The tool’s name, the idea factory, generates great content ideas that can help your brand gain more viewers.

Furthermore, it assists you in identifying the appropriate influencers for your specific business niche.

Features

• BuzzSumo’s trend discovery feature enables SEO professionals to identify viral trends for any location or topic in real time. This allows you to stay on top of important trends that should factor into your content strategy.
• BuzzSumo also provides great content ideas with examples to help you enrich your pages with the right content that can significantly boost rankings.
• The tool also assists you in identifying the right influencers for your brand. You can identify the profiles that generate the most online engagement and connect with the right people. Often, the actual engagement that an influencer can generate is more important than the number of followers.
• BuzzSumo not only helps you find the right influencers for yourself, but it also shows you which influencers your competitors are using. The toolkit includes tools for in-depth competitor analysis.
• The tool also identifies authors who create niche content and generate high levels of engagement in the form of online shares and likes.

Pricing: BuzzSumo offers a free plan where you can do 10 searches free every month. However, if your requirements are more than that then you should consider their paid plans which are as follows:

• Pro – starts at $79 per month
• Plus – starts at $139 per month
• Large – starts at $239 per month

11. SERPed

 As an all-in-one SEO management system, SERPed includes more than 40 SEO tools. It is hence a strong candidate for Ahrefs alternatives. The tool offers comprehensive coverage at a reasonable cost.

Serped Rank Tracking tool watches mobile and desktop ranks and refreshes as frequently as you’d like. To evaluate how your rankings vary over time and modify your methods, you receive ranking tables and historical data reports. The monthly subscriptions for SERPed range from $79 to $379. Three months are free if you want to pay yearly.

Features

• This is an excellent rank tracking tool that allows you to rank your local and national rankings in major search engines such as Google, Yahoo!, and Bing. The Serped Rank Tracking tool tracks both mobile and desktop rankings and can be updated as frequently as you want.
• It allows you to conduct comprehensive keyword research, including long-tail keywords. The research assists you in locating the most profitable keywords with the least amount of competition. Serped uses Google’s API to provide up-to-date keyword data and hundreds of results.
• Its Keyword Analyzer tool tells you which keywords you should rank for and which ones you should avoid. It also tells you what factors influence your competitors’ rankings, which can help you develop a better SEO strategy.
• Serped makes it simple to see which websites are linking to you and how many are linking to you. When the built-in Backlinks Explorer tool discovers a backlink, it will include a variety of information, such as the anchor text, citation flow, link type, backlink status, referring domain link authority, and much more. Serped also offers a Backlinks Manager tool for monitoring your backlink status across multiple sites and search engines.

Pricing:

• Premium – starts at $52 per month
• Ultimate – starts at $119 per month
• Enterprise – starts at $252 per month

12. SEO Powersuite

SEO Powersuite is an all-in-one SEO marketing tool that will show you all critical SEO statistics for your site as well as recommendations on how to improve them. A wide range of SEO audits are included to assess SEO health and make necessary optimizations.

SEO PowerSuite also has a ‘Lite’ version that is free to use. Of course, you will have limited features, but the free version is still worth considering if you have a limited budget for your SEO efforts or want to test the features before investing in the software.

Features

• SEO PowerSuite includes up to 16 different keyword suggestion mechanisms, such as Google AdWords Keyword Planner, Yandex WordStats, word combinations, SEMRush, and misspelled words.
• To determine keyword ranking, the tool consults 346 search engines. You can also track your competitors’ rankings and view historical rankings data to see how you and your competitors have evolved over time.
• SEO PowerSuite includes a comprehensive SEO health audit that will identify over 30 technical issues with your site. Identify all of the issues that can have a negative impact on your ranking, from broken links to indexing.
• An effective SEO feature PowerSuite has the ability to not only track backlinks to your site but also identify links that may have a negative impact on your ranking. Deep link quality checking tests can also be used to examine anchor text and outbound links.

Pricing:

• Pro – starts at $299 per month
• Enterprise – starts at $699 per month

Also, Read

• 11 AnswerThePublic Alternatives Compared
• Ahrefs Vs Semrush: Which SEO Tool Is Better And Why?
• Top 15 Best SEO Tools (Updated 2025)

13. Keyword Planner

Keyword Planner is a Google keyword research tool that lacks some of the functionality of Ahrefs but is still a powerful SERP tool. Keyword Planner is frequently used by businesses to track down relevant keywords.

It is most commonly used in conjunction with Google Ads, but it can also be used independently as part of your SERP analysis toolkit. The utility is free to use and is ideal for those just starting out in the SERP analysis field because it allows you to become acquainted with how SEO tools work before investing in one.

Features

• Keyword Planner provides rich keyword insights to users, allowing them to discover usage patterns and see how they have evolved over time.
• One of the most significant benefits of using this utility is that it allows you to narrow down your list of keywords when you have a large number to choose from. With relevant keyword data to guide you, making a decision becomes simple.
• Keyword Planner will also show you bid estimates for the keywords, allowing you to choose the best keywords based on your ad budget.
• You can also monitor competitive ad placement for your chosen keywords.

Pricing: Google Keyword Planner is free to use.

14. Cognitive SEO

Cognitive SEO is the preferred SERP analysis tool for over 11,000 agencies and professionals. The tool assists you in identifying the SEO issues at hand, allowing you to work quickly and efficiently to resolve them. It includes everything from a thorough site audit to keyword research functions.

Features

• Cognitive SEO provides comprehensive marketing intelligence reports to keep you informed of how you and your competitors are performing in the SEO space. You’ll be able to see where your SEO strategy is falling short and where your competitors are ahead.
• The utility also functions as a keyword optimization tool, assisting you in creating content that will increase your traffic. The software will also show you how your content affects your search ranking.
• An excellent feature of Cognitive SEO is that it assists you in detecting unnatural backlinks that can lead to your website being penalized, allowing you to take appropriate action.
• The tool allows you to view rankings in a contextualized setting. This is useful for tracking local rankings and conducting mobile keyword searches, for example.

Pricing:

• Starter – starts at $89 per month
• Premium – starts at $199 per month
• Elite – starts at $349 per month

15. Authority Spy

Authority Spy calls itself one of the best software for analyzing internet influencers and domains. The utility collects information from a variety of sources, including social media websites and popular search engines. The tool also keeps a record of your previous searches, which you can access at any time.

Features

• AuthoritySpy identifies influencers in a specific field. Simply enter a search term, and the utility will assist you in narrowing down to a set of influencers who are most relevant to you.
• The tool will also display the top blogs in your industry type. These blogs have a large audience and can help you and your brand gain exposure. The process saves time and makes it simple to find the right blogs.
• You can also use the utility to view specific language search results. Similarly, you can identify context-specific influencers and authorities that cater to a specific region or area.

Pricing: Authority Spy is free to use.

Conclusion

Aside from Ahrefs, there are numerous SEO platforms to choose from. Each of these tools has advantages and disadvantages, and you may prefer one over the other depending on your needs. When looking for the best Ahrefs alternative, it’s critical to consider your needs and budget.

Perhaps the most significant advantage of many of these Ahrefs alternatives is that they provide free versions with plenty of useful features for you to learn about these programmes and conduct the necessary analytics and optimization for your site.

Frequently Asked Questions