You cannot deny it. There is a sea of SEO tools that a company can use to further improve their search engine rankings by properly optimizing their websites. We have listed down the 15 tools that are very crucial for any SEO efforts in the form of an infographic along with links to each and a small explanation at the end of the infographic.
We dare say that you, as a webmaster, should master these tools by heart.
#1 – Screaming Frog
Screaming Frog would be a very good crawling tool to master. It is important that for a very extensive website audit to start, a website crawl should be done with Screaming Frog first. This tool can help you identify some of the basic things you might have missed that are important for SEO. Some of the elements it can identify are:
- Missing page titles, meta descriptions, and meta keywords.
- Images with big file sizes
- Errors in response codes, URLs, and canonicals.
- Pagination issues
- International SEO diagnosis
#2 – Google Search Console
Google loves Google. So, what better way to improve your Google rankings by using a tool that Google made themselves?
Through the years, Google Search Console has been through a lot of updates and improvements until it became the best SEO reporting tool it is today.
#3 – Google Analytics
SEO is not SEO if there are no data to analyze. Google Analytics gives you just that.
Google Analytics is free and it can offer a lot of information that is crucial in SEO. Some of the things that you can determine with Google Analytics are traffic issues, penalties, and a lot more. You just really need to remember to set up your Google Analytics account properly so you can maximize the benefits you can get from it.
#4 – Web Developer Toolbar
The good thing about Web Developer Toolbar is that it is available as a browser extension for both Firefox and Chrome.
This toolbar is used to easily determine any code issues, especially those that concern the implementations of JavaScript. But, it is not only limited to that. This toolbar can also identify issues with images, alt texts, and meta tags.
#5 – Google Page Speed Insights
Speed has always been an issue with a lot of internet users. If your website is loading very slowly, you might be losing potential customers!
Fixing your page speed is very possible with the right tools. That is what Google Page Speed Insights is for. It basically gives you an insight regarding how fast or how slow your website is. Just remember that this tool can be used as a starting point and its result should not be considered the final metrics.
#6 – GTMetrix Page Speed Report
In a nutshell, GTMetrix is a tool that provides the most accurate report when it comes to page speed.
This tool is more detailed compared to Google’s Page Speed Insights as GTMetrix can pinpoint the issues deep down in the page requests, JavaScript, and CSS files that are causing the slow page speed.
#7 – W3C Validator
Normally, you would not associate code validators such as W3C Validator as a tool for SEO. However, it is just as crucial.
A little reminder though. Make sure you know your way around codes and web development technicalities.
It is very easy to confuse the results from the validator and it could make things a lot worse.
#8 – SEMrush
What makes SEMrush so famous is that it provides accuracy when it comes to keyword and other technical kinds of research.
Moreover, SEMrush offers the ability to analyze your competition. Study your way around the deep analysis sections and you will be surprised at how much you will know about your competitors.
#9 – Ahrefs
For your link analysis needs, Ahrefs can provide you with the most insightful results regarding links. By just using the link profile of a website, you can actually know how their backlinking strategy is done.
Moreover, there is also the ability to determine the types of websites that are linking back to your site. It can either come from blog networks, link profiles in forums, and web 2.0 links.
#10 – Majestic
Like Ahrefs, Majestic is another majestic tool for link analysis. It can do what Ahrefs does and a lot more.
It can locate things such as bad neighborhoods and other domains owned by a website owner. By looking at the report regarding bad neighborhood, it can be easy to diagnose different issues in a link from a site that was a result of the website’s associations. You should also keep in mind that Majestic has their own calculations when it comes to the technical attributes of a link.
#11 – Moz Bar
Many SEO specialists really do not take MozBar seriously and this is primarily because of its whimsicality. However, the tool can give you very detailed analytical data.
Attributes like a domain’s authority and a webpage’s authority are just some of the crucial data you will need to craft a good SEO strategy.
#12 – Barracuda Panguin
If you want to know more about a site that has been recently penalized, the most effective tool to use is the Barracuda Panguin.
The tool connects to the website’s Google Analytics account that is in question. The GA data is then intertwined with the overlay. This overlay will make it easy to spot the possible penalties.
#13 – BrightLocal
This is a very helpful website if you are looking into doing local SEO. It really is not that technical compared to the other items on this list but it can give quite a helpful chunk of insights with technical issues that may affect local SEO.
One of the most notable features of BrightLocal is its ability to make an audit of the local citations of a website. Then, you can go ahead and fix those issues in a snap!
#14 – Whitespark
Whitespark is pretty similar to BrightLocal but it is really more in-depth. The tool’s local citation finder takes you deeper into the local SEO of your site, allowing you to see where your site is positioned among your competitors.
In connection to that, Whitespark can also let you determine the local citations of your competitors.
#15 – Botify
To a lot of SEO experts, Botify is considered as one of those that are really complete when it comes to technical SEO attributes.
Botify has become famous because of the tool’s ability to combine technical SEO and search intent with the technical keyword analysis tool.
There is really no general rule as to what tools you should to use to keep track of all your SEO activities. It all depends on your specific needs. But, no matter what your needs are, just always make sure you use these tools to make SEO a lot easier. Plus, these tools can be very helpful in making your strategies effective.
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Frequently Asked Questions
What is technical SEO optimization?
Technical SEO, as the name suggests, consists of more complex optimization adjustments that help offer your content the best opportunity possible to rank for pertinent keywords and phrases. Technical SEO focuses on the following key areas:
1. Find and fix crawl errors
2. Improve website speed
3. Website structure
4. Fix broken links
5. Using SEO-friendly URL structure
Why is Technical SEO so important?
Technical SEO is crucial since it essentially guarantees that your website is search engine friendly and devoid of any technical problems that would impede search engines from crawling and ranking it in the SERPs. You should utilize technical SEO to get a better ranking and get better website visibility in SERP.
What are technical SEO tools?
To uncover any technical issues that might be affecting the website performance it is crucial to have the appropriate tools at your disposal. Technical SEO tools can find difficulties related to slow website speed to crawling and indexing and help identify errors so that you can fix them and make your website technicals perfect. Apart from the issues, these tools also highlight SEO opportunities for your website.
